I am often emailed with specific business questions, and although I would love to answer them all, I sometimes fall a little behind. In attempt to help anyone and everyone finding this type of info helpful, I am going to try to give you my 2 cents here:
For national trade shows...
I am truly not the expert on this one. The only trade show that I have personally attended was KIDShow Las Vegas when I first launched the company in 2007. Ever since, I have been torn on the decision to attend these events. The cost is extremely high when factoring in travel and all of the additional costs on top of the booth. Although, with that said, it is all about ROI. If you write enough sales to cover your cost, it is a no-brainer, especially with re-orders down the road. If you don't write enough sales to cover the cost, is the exposure worth it? The trouble is you never know how much you're gonna write until the money has been spent and the show is over.
Another interesting piece of this puzzle for us is that we have been extremely blessed by the fact that 95% of our wholesale customers have come to us. In the past 3 years, we really haven't participated in trade shows or trade advertising. Fortunately, we have incredibly supportive fans who often recommend our products to their favorite stores. We also have two super sweet sales reps at their local markets who have introduced their clients to our brand. As our business grows, we continue to expand and explore other opportunities, but so far this is where we stand with trade shows.
Here is a list of the children's trade shows that I seem to hear about most often over the years (just in case it is helpful):
KIDShow Las Vegas
ABC Kids Expo
Bubble New York
ENK Childrens Club
Other events (specifically the Boom Boom Room):
Ok, I get this question often, and I totally understand why, but it is a tough one to answer. Here's why...I truly believe that most events are what you make of them and 90% of the time, they are a lot of expense for an ROI that rarely justifies it. For me personally, I am glad that we did the Boom Boom Room and am grateful that Jayneoni extended the invite. With that said, I feel like, over the years, it seems as though almost all children's product companies have received the same invite, and the reviews are quite mixed. For me, it is all about expectations. If you expect to walk into some event, to be surrounded by glamorous celebrities and for your line to become a Hollywood hit overnight, then this is not the place for you. If you are going into this as a possible press opportunity and fun experience, then I think it could be worth the cost. For me, I'm glad we went when we did, but don't have plans to return in the near future.
I find that so much in this business is hit or miss, trial and error. You truly have to find what works for you. I would say that most of our business friends do participate in these trade shows and some attend the Boom Boom event year after year. I find that I often stray from the norm in the business and do what works for us. With that said, this may not necessarily be what works for you.
Tuesday, September 7, 2010
Wednesday, July 28, 2010
On your journey
It is crazy to think that I am more than three years along my RuffleButts journey! It seems like yesterday that I sat in our little South Florida condo searching endlessly for information on apparal, manufacturers, marketing, entrepreneurship. I knew my life was about to change, but I really had no idea to what extent. To be honest, I was a bit lost, and completely overwhelmed. It is now three years later that I realize that the journey never really ends, it just changes paths.I often think back to those early days, as I questioned my abilities, my ideas, my strength. Now, three years later, I now know I am tough as nails, and some ideas are good, others could be better. I've learned that I am not perfect, but I have a big heart and can do more than I ever imagined possible. I've learned that I have failed many times in this process and am sure to do it again and again, but I will get back up and still move forward with every bit the determination, morals and optimism. I often try not to get jaded by the industry. This truly is not saying anything negative about the children's apparel industry, as I often felt the same way about real estate. Once you are in a certain industry for a while, it's becomes easy to stay in the box, to watch what others are doing. In the beginning, I was so naive, I didn't have a clue what others were doing. I didn't know about trends, or trade shows, or safe designs. I just made what I liked, at a quality level I was proud of, and sold to anyone who appreciated my creations. I try to keep that mindset, to do things differently, to keep the fundamentals important...our team, our ethics, our big dreams, and the box with no walls.
If you are in the beginning stages of anything, or even 3 years on your own journey, don't forget that you are not alone. We all faces times of challenge, of feeling totally in over our heads. Don't get stuck looking at everyone else.
It has been recently that we have had numerous companies copy our designs. And when I say copy our designs, I don't mean similar colors, or similar bloomers, I mean literally copying the designs. At first, I had my panties in wad, less about them copying, but more about taking with no regard, what I have devoted endless hours to creating. It was then I realized that these companies are truly at a loss. If they are spending their time watching what we are doing, they will never be ahead, always tailing behind. This is big picture here, I'm not just talking about in designs, I mean in life. If you are comparing your mothering abilities to your neighbor, your style to your best friend, your financials to your sister-in-law...you will never be good enough, for yourself. If you copying other companies instead of following your own dream, you will never truly succeed, and you certainly can't ever be proud. I, as well as most in the industry, take inspiration from many places, some being other designs that we've seen along the way, but that is a whole different story. Regardless, I received a piece of advise from a pilot recently that is quite applicable...he told me that all good pilots focus on the end of the runway. They can't be bothered by any distractions along the way or it could cause them to make major mistakes.
So, where ever you are along your journey, heed his advice...focus in the distance, on your destination and you will stay on track. Don't let yourself feel smaller than others, as I guarantee they were at this point at one time as well. Always hold yourself (and your business if you are an entrepreneur) to high standards and don't waiver on the things that are truly important, no matter what the cost. We have a quote on the wall of our office here at RuffleButts:
"Thing BIG, be honorable, and always give more than expected"
Friday, July 9, 2010
Triple the blessings
Last week, a picture was passed around our office due to the pure joy that it evoked. One of our super sweet customers posted the picture on our facebook page to share her precious little angels. When I laid eyes on this picture, I couldn't contain the huge smile that immediately came to my face! Not only was it truly to so fun to see our creations contributing to this most precious picture, but it was also a reminder of God's most incredible creations, babies.
It was not until today, that I realized the much deeper story behind this picture. You know, we all get so caught up in our own lives, and especially on facebook, things can be so removed. It was a reminder to me that everyone has a journey, and most often others are so unaware. Okay, so back to the story...after seeing the picture, I just knew I had to share this joy with others. I contacted Tami, the mom, and she put me in touch with Jamie, the photographer. Today, Jamie and I got the chance to chat, and wow, what a fabulous photographer - not just in talent, but also in heart. Jamie went on to tell me how this picture truly came about...and I warn you, get out the tissues!
So, Jamie was running a contest for a free session at Jamie Burnett Photography. Not only was she touched by the incredible contest entry sent to her by Tami, but also the multiple entries from Tami's friends and family willing to give away their winning session to Tami. After reading her story, this mom is beyond well deserving, not only of a free photography session, but also of this INCREDIBLE blessing that God has given her and her family, times THREE!!
Take a minute to read Tami's story below, and then give your children a very big hug!
We had twins in June of 2008, a boy and a girl Audrey and Avery. A couple of hours later, the nurse rushed in and said, “we need to get Momma in the NICU right away.” I was nervous and felt like I couldn’t get there fast enough.When they rolled me into the NICU the doctor proceeded to tell me that their hearts both stopped at the same time. She went on to say things, but I just didn’t understand what she was saying. I looked at Adam and he said, “Our baby girl is gone.” I was in complete shock. After much persuasion, the nurse convinced me to hold her, I didn’t want to hold her out of fear, I didn’t want to face reality. I still wanted her hooked up to those machines, because that meant she was still alive. But they unhooked her and wrapped her up in a blanket and put her in my arms. It was so hard. My body was going into physical shock (septic shock) due to the massive amount of blood lost during surgery, and my heart, and mind were in shock and not able to comprehend the magnitude of loss I just experienced. We sat there, crying, and staring at her. She was so beautiful and perfect, I couldn’t understand how she couldn’t be alive. My wheelchair was parked in the middle of my twins, and to my right was our sweet boy, Avery. As we looked into Audrey’s face, heartbroken, we would look up and see Avery’s tiny body, fighting for life. They worked on him for another hour and half. The doctor explained that there wasn’t anything left for them to do and asked what we wanted them to do. I looked at her and said that I know what she was saying, but I couldn’t tell her to stop trying. How can you tell someone to stop trying to do everything they can to save your child? Just minutes later, he was gone. We never thought about taking pictures of them, we weren’t ready or had planned to have them on that day and so we didn’t have a camera with us.
I never knew leaving would be so difficult. There were no babies in my arms and no carseats to fill. We had their funeral the day after our 8th anniversary and then we were faced with a new life and learned how strong we were and how good God is. God has been our rock. Adam is such a strong man of God and really helped me get through it. We never gave up hope. In fact, we didn’t have a middle name for Audrey and during the time I was in my room after they were born, I starting thinking about her middle name. Immediately, I felt like I heard the name Hope being spoken. It was so clear that this was to be her middle name, I couldn’t believe I hadn’t thought of that before! But little did we know that “Hope” would be what would bring us through the most difficult time of our lives, and keep us living. If it weren’t for hope we wouldn’t have had the strength to keep trying. We tried IVF again in Jan 09 and June 09 with no success. We tried again in October and are finally pleased to be pregnant…with triplets and we are due on our 10th anniversary!!
Because we didn’t have the opportunity to take professional pictures with Audrey and Avery, it is even more important and on the forefront of our minds with the delivery of our triplets. We want to make sure that we capture their first few weeks here with us with special portraits and capture their smallest of features. We can’t go back and get close up shots of our twins tiny feet or hands, but we can with our triplets and don’t want to miss this opportunity to celebrate their lives through photographs.
Not only was I inspired by Tami's strength, but I was also blown away by Jamie's generosity. Not only did Jamie give Tami this free photography session, but she hauled her kids and all, more than 11 hours to photograph these precious little baby girls. My philosophy in life is when you put good out there, and have faith, it comes back ten fold. This is evidenced time and again, but Tami and Jamie, you are both an inspiration to us all, and I am truly grateful for that.
I hope you all enjoy this photograph as much as I do!
It was not until today, that I realized the much deeper story behind this picture. You know, we all get so caught up in our own lives, and especially on facebook, things can be so removed. It was a reminder to me that everyone has a journey, and most often others are so unaware. Okay, so back to the story...after seeing the picture, I just knew I had to share this joy with others. I contacted Tami, the mom, and she put me in touch with Jamie, the photographer. Today, Jamie and I got the chance to chat, and wow, what a fabulous photographer - not just in talent, but also in heart. Jamie went on to tell me how this picture truly came about...and I warn you, get out the tissues!
So, Jamie was running a contest for a free session at Jamie Burnett Photography. Not only was she touched by the incredible contest entry sent to her by Tami, but also the multiple entries from Tami's friends and family willing to give away their winning session to Tami. After reading her story, this mom is beyond well deserving, not only of a free photography session, but also of this INCREDIBLE blessing that God has given her and her family, times THREE!!
Take a minute to read Tami's story below, and then give your children a very big hug!
We had twins in June of 2008, a boy and a girl Audrey and Avery. A couple of hours later, the nurse rushed in and said, “we need to get Momma in the NICU right away.” I was nervous and felt like I couldn’t get there fast enough.When they rolled me into the NICU the doctor proceeded to tell me that their hearts both stopped at the same time. She went on to say things, but I just didn’t understand what she was saying. I looked at Adam and he said, “Our baby girl is gone.” I was in complete shock. After much persuasion, the nurse convinced me to hold her, I didn’t want to hold her out of fear, I didn’t want to face reality. I still wanted her hooked up to those machines, because that meant she was still alive. But they unhooked her and wrapped her up in a blanket and put her in my arms. It was so hard. My body was going into physical shock (septic shock) due to the massive amount of blood lost during surgery, and my heart, and mind were in shock and not able to comprehend the magnitude of loss I just experienced. We sat there, crying, and staring at her. She was so beautiful and perfect, I couldn’t understand how she couldn’t be alive. My wheelchair was parked in the middle of my twins, and to my right was our sweet boy, Avery. As we looked into Audrey’s face, heartbroken, we would look up and see Avery’s tiny body, fighting for life. They worked on him for another hour and half. The doctor explained that there wasn’t anything left for them to do and asked what we wanted them to do. I looked at her and said that I know what she was saying, but I couldn’t tell her to stop trying. How can you tell someone to stop trying to do everything they can to save your child? Just minutes later, he was gone. We never thought about taking pictures of them, we weren’t ready or had planned to have them on that day and so we didn’t have a camera with us.
I never knew leaving would be so difficult. There were no babies in my arms and no carseats to fill. We had their funeral the day after our 8th anniversary and then we were faced with a new life and learned how strong we were and how good God is. God has been our rock. Adam is such a strong man of God and really helped me get through it. We never gave up hope. In fact, we didn’t have a middle name for Audrey and during the time I was in my room after they were born, I starting thinking about her middle name. Immediately, I felt like I heard the name Hope being spoken. It was so clear that this was to be her middle name, I couldn’t believe I hadn’t thought of that before! But little did we know that “Hope” would be what would bring us through the most difficult time of our lives, and keep us living. If it weren’t for hope we wouldn’t have had the strength to keep trying. We tried IVF again in Jan 09 and June 09 with no success. We tried again in October and are finally pleased to be pregnant…with triplets and we are due on our 10th anniversary!!
Because we didn’t have the opportunity to take professional pictures with Audrey and Avery, it is even more important and on the forefront of our minds with the delivery of our triplets. We want to make sure that we capture their first few weeks here with us with special portraits and capture their smallest of features. We can’t go back and get close up shots of our twins tiny feet or hands, but we can with our triplets and don’t want to miss this opportunity to celebrate their lives through photographs.
Not only was I inspired by Tami's strength, but I was also blown away by Jamie's generosity. Not only did Jamie give Tami this free photography session, but she hauled her kids and all, more than 11 hours to photograph these precious little baby girls. My philosophy in life is when you put good out there, and have faith, it comes back ten fold. This is evidenced time and again, but Tami and Jamie, you are both an inspiration to us all, and I am truly grateful for that.
I hope you all enjoy this photograph as much as I do!
Monday, June 21, 2010
Celebrations
So today was a big celebration in the Schaub household...it was the first pee pee in the potty for Aubrey! It was a funny mommy moment for me this morning, as I was getting Aubrey up, she asked to go potty. This was not a first for us, but it was definitely a first when I place her on the potty and tah-dah, she actually did something! I sat there cheering on my daughter for her big accomplishment, and I was chuckling to myself. My, how life changes! It is so incredible how children bring this overwhelming smile to life. How this little tinkle in a big ceramic bowl brought me so much joy! I know, sounds corny, even to me, but it is so true. It is an amazing journey to watch as Aubrey is speaking her first sentences, understanding actions and reactions. And now to watch her growing up and learning the fundamentals of life, it is beyond joyous.
And, then I had a moment of realization...why don't we do this for ourselves? Why don't we stop to celebrate our little accomplishments? Why do we do it for our children and not ourselves? With RuffleButts, Mark and I often joke that we are so busy with the next thing on our list, that we rarely stop to celebrate the victories. Although we laugh about this, it is not a good habit. This month, I have decided, we are stopping to celebrate. I have booked a small vacation for Mark and me. I tend to have my best business ideas, when my mind is fresh and not busy with a "to-do" list. This and it is our 6-year wedding anniversary, so we are stopping to celebrate. We are also going to have a little celebration in the office. We have the most awesome team here at RuffleButts. They work so hard day in and day out to take care of our customers, so this month, we are stopping to celebrate them. I may not do the potty cheer, but I don't ever want to be too busy for the smiles and cheers of little celebrations!
Today, whatever it may be, don't forgot to cheer yourself on. You work hard, you sometimes may feel overwhelmed, you may not be perfect, but don't forget the little celebrations along the way!
Wednesday, May 26, 2010
BabyBanz, RuffleButts & Bobux GIVEAWAY!
FUN IN THE SUN FROM HEAD TO TOE WITH BABY BANZ, RUFFLEBUTTS & BOBUX!
UPDATE (6/15/10): The giveaway has ended and we're thrilled to announce Jenn D. from Alberta, Canada (post #319) as the winner! She's been in touch with us, can't believe she won, and will be receiving her items shortly. Thanks much to all who participated!! Image of Random.Org drawing
Are you ready for this?? Three of your favorite brands are teaming up for the ultimate giveaway, an adorable outfit from head to toe! One winner will receive all of these fabulous goodies, valued at over $150:
- A White RuffleButts Ruffled Swing Top & coordinating Heart Ruffles RuffleButt Bloomer in the size of your choice ($50 value)
- Baby Banz sunglasses in the size and color of your choice, with a cool protective case ($27.50 value)
- A super cute Baby Banz sun hat and they're even throwing in some sunscreen to keep your little one extra safe ($27.50 value)
- And to top off the outfit, a pair of Bobux shoes in the style and size of your choice! (up to $48 value)
As parents, we are always trying to protect our children, while also keeping them cute and comfortable. Baby Banz is the perfect solution for just this! As studies reveal the damaging effects of UV damage, we must not overlook the need to preserve children’s sensitive skin and eyes. Get your child a pair of sunglasses from the industry’s leader in all aspects of sun protection for children 10 and under. Famous for their unique, wraparound sunglasses with the neoprene band, Baby Banz assure a comfortable, snug fit for those delicate noggins, leaving out the dangers of having sunglass arms snapping off or poking someone in the eye. Check out the entire line of sunglasses, sun hats, UV Swimwear, UV swim goggles, and new earmuffs at www.BabyBanz.com!
Recently spotted on American Idol and the Ellen DeGeneres Show, RuffleButts have created the must-have outfit for any trendy tot! It just doesn't get any cuter than little ruffles across your angel's rump, and with stylish Swing Tops and Precious Dresses to match, this is perfect outfit for any fun day in the sun. Available in the rainbow of fun and frilly colors, RuffleButt Baby Bloomers are the original ruffled diaper cover. With everything in the line priced under $40, they are both adorable and affordable! Founded by mom Amber Schaub, the brand is designed to spread ruffles and share smiles, while also donating a portion of profits to charitable organizations focused on children. Check out the entire line by visiting the website at www.RuffleButts.com!
Now that you have the adorable outfit, you must have the perfect shoes to finish it off. With more than 100 styles to choose from, we know just were to go, www.BobuxUSA.com! Bobux shoes are the original soft-soled leather shoes that stay on with the elastic ankle system, first introduced to the world by Bobux in 1991. I-walk shoes are the newest addition to the Bobux footwear family, and like Bobux, they are made of the highest quality natural premium leather, allowing babies feet to breathe. They feature flexible rubber soles, padded insoles, and leather lining and are sure to be a favorite in your little one's collection!
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How to enter:
All that's needed to enter is to complete one or more of the following activities. For each item completed, leave a separate comment on this post.
All that's needed to enter is to complete one or more of the following activities. For each item completed, leave a separate comment on this post.
Take a look around BabyBanz.com, RuffleButts.com and BobuxUSA.com and tell us your favorite product both style and color! (1 entry for each site)
Blog about the giveaway, linking to Baby Banz, RuffleButts and BobuxUSA. Then come back and leave a comment letting us know that you did. You must leave the direct link to your post! (3 additional entries)
"Like" Baby Banz on FaceBook ! (1 entry)
"Like" RuffleButts on Facebook! (1 entry)
"Like" Bobux International on Facebook! (1 entry)
Subscribe to the Baby Banz Email List (1 entry)
Subscribe to the RuffleButts Mailing List (1 entry)
Make a purchase between June 7th and June 14th from Baby Banz, RuffleButts or Bobux (5 entries)
Please note to get all of your entries counted, for each thing that you do you MUST leave a separate comment for each entry! Example, if you do something that gives you 3 entries you must leave three comments to get those 3 entries. If you do not leave separate comments per entry then your comment will be counted as one entry. We do check every entry to make sure that you did what the entry required. Your entry can and will be deleted if you do not follow the entry rules listed above.
Contest open to US and Canada residents only. Must be 18 years of age to enter. Contest ends 6/14/10 at 11:59 EST. Winners will be chosen by Random.org at the end of the contest and notified via email as well as posted on this blog. Please make sure that your email address is obtainable by RuffleButts Inc. Winner has 48 hours to claim their prize before RuffleButts Inc chooses another winner. Family members of Baby Banz Inc, RuffleButts Inc. and Bobux International are ineligible to enter in any of our contests.
Thursday, May 20, 2010
How to get business funding
One other email I received recently was from Jennifer, the owner of a successful bow company. Not only was she super sweet, she was in a position very familiar to many business owners. She has developed her business over the past 4 years, and it is growing at a rapid pace. She is a one-woman operation, and at the point where she needs to make some decisions...does she continue as is, or does she invest in the business and take it to another level. She needs the profits out of her business to support her family, so doesn't know were to get the funding to do so. I'm sure most business owners can relate here. It is so tough to run your business with one eye on today and the other eye on 1 year from now, but that is really what is required of us. Is it the best business decision to sacrifice today to triple business in 12 months? Sounds like an easy decision, but as we all know, it really is not. There are a questions that I would have for Jennifer:
1) Where are the #s? Have you sat down to figure out what it would cost you to hire help per week? How much would you have to increase your sales to cover this cost? For me personally, this was a very tough decision when I finally gave in and hired our first employee. I wanted to do everything myself to save on the expenses, until one day I realized that me doing everything was actually costing us loss business. Now, as we have added to our team, it has become much easier for me. Do they pay for themselves in the long run? If this answer is yes, then the decision will be much easier.
2) What is your end goal? Do you want to grow the business and continue working it yourself? Jennifer mentioned in her email to me a dream of opening her own shop. If this is the goal, I would sit down and figure out what that would take. How much would you need to sell (and therefore produce) in order to make this profitable? Can you do that qty making them yourself? Would you be available to work the boutique or would you have to hire help?
3) It sounds like Jennifer has done her due diligence in researching funding. $$ is not the easiest to come by as a small business owner, especially in this day in age. I completely understand needing the profits out of your business to support your family. When it comes down to it, that's why we work in the first place. I would recommend websites such as entrepreneur.com as a great place to get ideas. This answer will be different for everyone, but really comes down to your ultimate goal/business plan and what makes the most sense.
I am definitely not an expert in business, but I am purely sharing my personal experience. What worked for me, may or may not work for you, but if one ounce of my experience helps others in theirs, then it is worth it.
For me, I am by nature, super frugal. So, when I started RuffleButts, I was trying to save every last penny. It was my worst nightmare watching the business bank account with all of those numbers listed on the debit side. I felt so much weight on my shoulders to make this work, for my own self pride, as well as for the future of my family. I was willing to do anything myself to not have to source it out and write a check. It took me about a year to understand that I needed to think much bigger. Sometimes it took me spending a little money to make more money. With that said, the decisions to spend money had to be made from a business only perspective. I am not a numbers person, but Mark certainly is, and sometimes it took him taking a basic cost, dividing that my our profit on an average sale, to come up with a break-even. This made my decisions much easier.
I'm sorry to say that I don't have any secrets here for you on funding, but I will say that with rational thought, and long-term goals, there is always an answer. If this is your dream, there is going to be a way to get there, one path just may take longer than the other. The only thing I will warn you, is to be sure that the numbers make sense 1st. Since Jennifer has already found success in her business, this decision may be easier than for some others, but as entrepreneurs, hopefully you are always on a path of growth. Just make sure you stay focused on that path and keep your compass nearby.
Monday, May 17, 2010
How to find a manufacturer
I started this blog as a means to inspire and encourage others, especially those starting on this crazy journey of entrepreneurship. It has turned out to be a bit of everything, from my personal experiences, to the struggles of starting a business, to the celebrations along the way. As the business has grown, I find myself falling behind in the stories that I want to share. Getting caught up in all of the craziness from day to day, sometimes can be a bit distracting. I also receive emails from other aspiring entrepreneurs on a regular basis, and although I would desperately love to take the time to respond to each one individually, I often just can't seem manage this. So, this morning, I wanted to take just a few minutes to respond to a few questions I have received recently, and to let you know, that I am truly inspired by you, those of you on this journey, fighting to achieve your dream! Your emails do not go unread, just a little delayed in response.
The first question that I wanted to address, as this is probably the #1 inquiry that I receive, is how on earth to find a manufacturer for your products. Honestly, I wish I had the magical answer. This is still something I struggle with on a daily basis. We have been fortunate to find a few wonderful factories, but as you grow, so do your obstacles. We have found that some of our factories can't seem to meet our demands as we are growing. Believe it or not, we have an order that we placed back in October of last year, with a promised SHIP date of January 15th, which is still not here. And get this, not only is it not here, they haven't even produced them yet. These are the things that not only make me crazy, but also make me realize that we are not working with the right factories. We used to give all of our business to one person, I quickly learned a hard lesson that this is not a good idea. It only makes sense, but you can not have all of your eggs in one basket. Even a small delay penalty does not come close to affecting any factory the way that a serious delay will affect your business. I don't think they understand the massive costs that go into delays and errors, and realistically many of them don't care. This is where you just have to do your diligence. So, if you are at the start of this very long road, here are just a few tips I have to share:
1) Research, research, research. Get in touch with as many factories as you can, communicate with them and start to get a feel for who they are.
2) You can tell a lot about how a factory will treat you purely by their response time with your inquiry emails. Do they seem like they are willing to work for your business? Are they willing to start small with you? Do they take 2-3 days to get back with you consistently...then this is what will happen when there is an urgent issue and you need their help.
3) Give them a test order. Don't give a new factory your full production. Give them a small starter order of 1-2 styles and see how they do. Do they put the effort into your small order that you would expect on your larger order? Do they treat you like you are two small to deserve their attention? If so, they are not someone you want to grow with. Do you feel as though they try to take advantage of you...run!! This has to be a partnership in some way. They have to be willing to work for you and you must be willing to bend for them. If they are not in it with you, then find someone who will be.
4) If you have the feeling that you should find a new factory, but are overwhelming by the work involved, then you just have to suck it up. The process is so long, that if you put it off, you will find yourself in a place where you NEED a new factory, and don't have time to venture through the process of finding them. Then, you end up working with someone by necessity instead of by choice, which is never good.
5) A few places to look...obviously manufacturers are not going to tell you where they make their garments. When I was first starting out, I didn't fully understand this. Why didn't anyone want to give me a hand? They had been at this place at one time too. I vowed that I would be different, I would help others. Well, a few years later, having been copied by numerous companies, one of which that had the audacity to call me personally asking for advice before launching her own line of ruffled bloomers. Funny enough when I addressed this little incidence, she denied everything, got nasty, and then went and copied our website design. I want to trust everyone, but this has been something that I have personally had to deal with over the years. I learned that I can not trust everyone, but I have also learned that I still want to remain true to who I am. So, back to where to look...start with websites like www.Alibaba.com, www.apparelsearch.com, and www.tradett.com. If you find someone that you like, but they are not able to do your product, ask for recommendations. Be cautious and ask lots of questions - if they seem bothered, move on. No question is a dumb question, even if you are new.
6) Follow your gut and don't give up. This is my last time on this subject. If you get a bad feeling, don't force it. If they convince you that no one else will take your order since it is so small, walk away. If your samples arrive and look awful, then start over with someone else. If they ship your first order late, know this will probably be the norm for them.
This is a very tough piece of the puzzle, but you will get there. It takes time, patience, and a ton of lessons learned, but you will eventually arrive at a place where it all starts to come together. But let me tell you, at least for me personally, it never ends. There will always be issues to work through when it comes to manufacturing, they just become a lot easier to handle as you start to put together a team of people that you trust and can count on.
The first question that I wanted to address, as this is probably the #1 inquiry that I receive, is how on earth to find a manufacturer for your products. Honestly, I wish I had the magical answer. This is still something I struggle with on a daily basis. We have been fortunate to find a few wonderful factories, but as you grow, so do your obstacles. We have found that some of our factories can't seem to meet our demands as we are growing. Believe it or not, we have an order that we placed back in October of last year, with a promised SHIP date of January 15th, which is still not here. And get this, not only is it not here, they haven't even produced them yet. These are the things that not only make me crazy, but also make me realize that we are not working with the right factories. We used to give all of our business to one person, I quickly learned a hard lesson that this is not a good idea. It only makes sense, but you can not have all of your eggs in one basket. Even a small delay penalty does not come close to affecting any factory the way that a serious delay will affect your business. I don't think they understand the massive costs that go into delays and errors, and realistically many of them don't care. This is where you just have to do your diligence. So, if you are at the start of this very long road, here are just a few tips I have to share:
1) Research, research, research. Get in touch with as many factories as you can, communicate with them and start to get a feel for who they are.
2) You can tell a lot about how a factory will treat you purely by their response time with your inquiry emails. Do they seem like they are willing to work for your business? Are they willing to start small with you? Do they take 2-3 days to get back with you consistently...then this is what will happen when there is an urgent issue and you need their help.
3) Give them a test order. Don't give a new factory your full production. Give them a small starter order of 1-2 styles and see how they do. Do they put the effort into your small order that you would expect on your larger order? Do they treat you like you are two small to deserve their attention? If so, they are not someone you want to grow with. Do you feel as though they try to take advantage of you...run!! This has to be a partnership in some way. They have to be willing to work for you and you must be willing to bend for them. If they are not in it with you, then find someone who will be.
4) If you have the feeling that you should find a new factory, but are overwhelming by the work involved, then you just have to suck it up. The process is so long, that if you put it off, you will find yourself in a place where you NEED a new factory, and don't have time to venture through the process of finding them. Then, you end up working with someone by necessity instead of by choice, which is never good.
5) A few places to look...obviously manufacturers are not going to tell you where they make their garments. When I was first starting out, I didn't fully understand this. Why didn't anyone want to give me a hand? They had been at this place at one time too. I vowed that I would be different, I would help others. Well, a few years later, having been copied by numerous companies, one of which that had the audacity to call me personally asking for advice before launching her own line of ruffled bloomers. Funny enough when I addressed this little incidence, she denied everything, got nasty, and then went and copied our website design. I want to trust everyone, but this has been something that I have personally had to deal with over the years. I learned that I can not trust everyone, but I have also learned that I still want to remain true to who I am. So, back to where to look...start with websites like www.Alibaba.com, www.apparelsearch.com, and www.tradett.com. If you find someone that you like, but they are not able to do your product, ask for recommendations. Be cautious and ask lots of questions - if they seem bothered, move on. No question is a dumb question, even if you are new.
6) Follow your gut and don't give up. This is my last time on this subject. If you get a bad feeling, don't force it. If they convince you that no one else will take your order since it is so small, walk away. If your samples arrive and look awful, then start over with someone else. If they ship your first order late, know this will probably be the norm for them.
This is a very tough piece of the puzzle, but you will get there. It takes time, patience, and a ton of lessons learned, but you will eventually arrive at a place where it all starts to come together. But let me tell you, at least for me personally, it never ends. There will always be issues to work through when it comes to manufacturing, they just become a lot easier to handle as you start to put together a team of people that you trust and can count on.
Wednesday, May 12, 2010
American Idol Moment
Seriously, no way, yes really! Mark spotted what looked like our ruffled bloomers first, and I was a bit in disbelief. Many of you know what it's like to find out your pregnant, to go through the roller coaster of a ride (morning sickness, a ever growing physique, the back pain, the joy, the anticipation, then labor and then this beautiful baby...then the lack of sleep, the no more dinners out, the laughs, the cries) all every bit worth it, and this crazy, amazing RuffleButts ride is definitely worth it every step of the way. Aubrey is only 18 months old, so I know I have many, many moments ahead with her, but RuffleButts is kind of my first born in a way, 3 whole years of a journey, and today was one of those crazy make it all worth while moments for me (and Mark).
As we were watching the end to American Idol, when that big teddy bear of a cutie, Michael Lynche, was sadly voted off, Mark happened to notice the adorable pink ruffled baby bloomer adorning the bottom of his precious new arrival, little Laila Lynche. They are RUFFLEBUTTS!!! I second guessed him at first, but then they zoomed closer and closer, and there was our little ruffled baby butt of a logo staring back at us at the top of the pink ruffled diaper cover. It was like Aubrey's first step or something...I was so proud, and honored to see our ruffled creation up there in the spot light, sharing such a special moment for this family.
Wow, this is just kind of crazy! I know they didn't mention the name or anything, and most of the MILLIONS of people that watch the show will have no idea, but it was more that personal joy that you feel when you see your child up on stage. We work so hard, and pour so much energy and love into this venture, that it truly was a little celebration for us to see our Pink RuffleButt Bloomers on national tv! And even better, that little Laila was looking super precious for her daddy's moment.
Thursday, May 6, 2010
Grateful
I just read a fabulous quote passed along from the Founder of Ladies Who Launch...“gratefulness is the key to a happy life that we hold in our hands, because if we are not grateful, then no matter how much we have, we will not be happy– because we will always want to have something else or something more”.
– David Steindl-Rast.
I could not agree more! I tend to ramble on about gratefulness on the ruffleblog, but I truly believe that this is a required ingredient in the recipe to success. As humans, and especially as women, we tend to fall victim to the "grass in greener" complex, or to drown in guilt when it comes to our children, and struggle when comparing our abilities and successes to others. I want you to stop, take a minute, think about all of of the incredible things in your life. Healthy child, loving husband (at least most days), roof over your head, friends, family. I believe we should always be looking forward, towards where we want to go, but that doesn't mean that you shouldn't take time to appreciate where you are today. I am just as guilty of this as any other, and today I really valued this quote. I hope it touches you the same way!
Monday, May 3, 2010
Violated
Let me warn you, this is not my typical entrepreneurial story or advice, nor is it fun RuffleButts information. If you choose to read on, I will probably stray from my typical P.C. and positive personality, as this story was one that I will not soon forget...
It was a Sunday, late morning, as Bridget and I made our way to the O'Hare airport in Chicago. I will be sure to write more about the trip here over the next day or two, as that story is a lot more fun (we went Oprah Show!!)...don't get too excited here, we went to the show, not on the show =) Anyway, we had just enjoyed such a fabulous girls' weekend in Chicago with our other friend Elizabeth...lots of wine, shopping, laughing, and best of all, relaxing!! As we made our way to the Blue Line, of course we passed the regular "special" people in the station, and made our way to the first row of seats. We settled in for our 45-minute ride. I have always considered myself a "big city girl", even though I was born and raised in KY, I have always had a special appreciation for both NYC and Chicago. My mom is originally from the Windy City and tons of our friends currently call it home. Until now, I have never really felt in any way unsafe when visiting. I have to wonder, is this experience normal??
So, on goes the story that has now convinced me that I will raise Aubrey in a bubble...We are seated in the front row, with one gentleman sitting behind us. Well, he turns out not so "gentlemanly"!! I get that uneasy gut feeling, but found myself in a mental discipline, as I never ever want to be one to stereotype or judge. I thought maybe my recent months of living in this peaceful small-town had started to cloud my judgement, but I soon came to realize that us women should ALWAYS listen to our gut.
I continued with this uneasy feeling for about twenty minutes, but finally just convinced myself to relax and enjoy the ride. I felt the guy staring at us, but there's usually no harm in a little staring. It was then that I noticed a very "look at me" up and down motion behind us. I tried to ignore this guy who obviously needed a little attention and continue in my conversation. I noticed that Bridget didn't seem very interested in what I had to say, but then again, she had been stuck with me for three days straight by this time! Then, my phone buzzes and I open my email to find a picture of Aubrey atop our kitchen table (a whole other story to this one!!). As I show Bridget the picture, our little "gentleman friend" inquires into my daughter's age. It was then that I realized that this up and down motion came with a very large erection...one that was blatantly out and about (and I mean really OUT) just one row behind us. What in the heck??!!! Seriously, what is wrong with some people! I really didn't know what would come next...was he going to cover us in something that would haunt me for years to come? Was he about to pull a knife and put it to my throat? I didn't want to over-react, but I also needed to keep Aubrey's mommy in one piece. So, I type a text message and turn my phone to Bridget. It is then that I notice that she won't even look at me...she is shocked out of her mind, as she has been aware of our little situation for the past 15 minutes or so. She had been counting down the exits out load...but again I just thought she was ready to get home! She was, but for a reason that I never would have anticipated.
So, we decide to move to different seats at the next stop and search the billboards for some type of "help" #. I was really shocked that there really isn't a lot of security in place. If things had taken a turn for the worse, I truly wasn't sure how to even react. As we made our move, the guy then decided to turn around in his seat to stare at us eye to eye. It was this that took us from scared to pissed. Who did this guy think that he was?! I picked up my phone and started to dial looking him right in the eye, while Bridget mouthed to him "enough"...go tough mamma!! It was with this that he decided to step off the train at the next stop...thank goodness!
It took us a good twenty minutes to start to relax and find a little humor in the situation, but I have to say that I have not felt so violated in quite a long time. As we finally sat at our gate, we really couldn't stop laughing!! Not that this was a typical funny experience, but we found humor in the fact that this was the ending to our relaxing and fairly uneventful girls' weekend. I know I will quickly move past this little experience, but it really made me think about raising Aubrey in this crazy world. We really have to prepare our children for the inevitable experiences that will color their rainbow world, but to be honest, for the time being, I just want to raise her in a pretty pink little bubble!
It was a Sunday, late morning, as Bridget and I made our way to the O'Hare airport in Chicago. I will be sure to write more about the trip here over the next day or two, as that story is a lot more fun (we went Oprah Show!!)...don't get too excited here, we went to the show, not on the show =) Anyway, we had just enjoyed such a fabulous girls' weekend in Chicago with our other friend Elizabeth...lots of wine, shopping, laughing, and best of all, relaxing!! As we made our way to the Blue Line, of course we passed the regular "special" people in the station, and made our way to the first row of seats. We settled in for our 45-minute ride. I have always considered myself a "big city girl", even though I was born and raised in KY, I have always had a special appreciation for both NYC and Chicago. My mom is originally from the Windy City and tons of our friends currently call it home. Until now, I have never really felt in any way unsafe when visiting. I have to wonder, is this experience normal??
So, on goes the story that has now convinced me that I will raise Aubrey in a bubble...We are seated in the front row, with one gentleman sitting behind us. Well, he turns out not so "gentlemanly"!! I get that uneasy gut feeling, but found myself in a mental discipline, as I never ever want to be one to stereotype or judge. I thought maybe my recent months of living in this peaceful small-town had started to cloud my judgement, but I soon came to realize that us women should ALWAYS listen to our gut.
I continued with this uneasy feeling for about twenty minutes, but finally just convinced myself to relax and enjoy the ride. I felt the guy staring at us, but there's usually no harm in a little staring. It was then that I noticed a very "look at me" up and down motion behind us. I tried to ignore this guy who obviously needed a little attention and continue in my conversation. I noticed that Bridget didn't seem very interested in what I had to say, but then again, she had been stuck with me for three days straight by this time! Then, my phone buzzes and I open my email to find a picture of Aubrey atop our kitchen table (a whole other story to this one!!). As I show Bridget the picture, our little "gentleman friend" inquires into my daughter's age. It was then that I realized that this up and down motion came with a very large erection...one that was blatantly out and about (and I mean really OUT) just one row behind us. What in the heck??!!! Seriously, what is wrong with some people! I really didn't know what would come next...was he going to cover us in something that would haunt me for years to come? Was he about to pull a knife and put it to my throat? I didn't want to over-react, but I also needed to keep Aubrey's mommy in one piece. So, I type a text message and turn my phone to Bridget. It is then that I notice that she won't even look at me...she is shocked out of her mind, as she has been aware of our little situation for the past 15 minutes or so. She had been counting down the exits out load...but again I just thought she was ready to get home! She was, but for a reason that I never would have anticipated.
So, we decide to move to different seats at the next stop and search the billboards for some type of "help" #. I was really shocked that there really isn't a lot of security in place. If things had taken a turn for the worse, I truly wasn't sure how to even react. As we made our move, the guy then decided to turn around in his seat to stare at us eye to eye. It was this that took us from scared to pissed. Who did this guy think that he was?! I picked up my phone and started to dial looking him right in the eye, while Bridget mouthed to him "enough"...go tough mamma!! It was with this that he decided to step off the train at the next stop...thank goodness!
It took us a good twenty minutes to start to relax and find a little humor in the situation, but I have to say that I have not felt so violated in quite a long time. As we finally sat at our gate, we really couldn't stop laughing!! Not that this was a typical funny experience, but we found humor in the fact that this was the ending to our relaxing and fairly uneventful girls' weekend. I know I will quickly move past this little experience, but it really made me think about raising Aubrey in this crazy world. We really have to prepare our children for the inevitable experiences that will color their rainbow world, but to be honest, for the time being, I just want to raise her in a pretty pink little bubble!
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