If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place. ~Nora Roberts

I have told my story here on the RuffleBlog a few times over. From day one, the intention of this blog was to pay it forward, to inspire others, to share my journey (the real thing, not he sugar-coated version). So, today, I was asked if I could deliver one message to people based on my experiences and 'success', what that message would be. I knew pretty clearly that my message would be the same one I have shared here over the years...that dreams are not handed to you on a silver platter, you must go after them. That success is a culmination of God's blessings, a LOT of hard work, risk, commitment, and the decision not to accept less for yourself. Then, I was asked the key question, "where does someone start?".

I wish I had the million dollar answer here. I would love nothing more than to give this gift of passion and fulfillment to every single person I meet. I truly strive to share my passion with our team at RuffleButts to the best of my ability, and it is beyond rewarding when they tell me that they love their job. Totally puts a smile on my face to know I made a small contribution to this.

So, back to the question...if you are in the place that I found myself just 5 years ago, what do you do? Well, the quote from Nora Roberts above is a good place to start. Ask yourself if you are truly prepared to go after what you want. Are you ready to put yourself out there? Are you ready to commit to the journey? If the answer is yes, then you have to follow your heart, but the steps below are a basic guide:

1) PRAY - This applies no matter what your religion, but for me, my faith in God has given me the courage to take steps when the staircase was out of sight. Before quitting my real estate job, I would sit in my car before going into work, and have my own personal time with God. It was in this quiet time, that I heard myself asking for something specific. I found myself repeatedly asking God for an 'idea'. It was in this time, that I clearly understood my desire for entrepreneurship. That was my destiny, but it was many years of searching before that path became clear.

2) READ - It is often that the seed of a dream is planted by inspiration. What or who is it that inspires you? Read about the accomplishments of others. Magazines, books, newspapers, blogs. Today is a day of information. There are so many amazing people out there sharing their stories. Take in as much as you possibly can.

3) WRITE - This one may seem a little corny, but isn't it worth a try? So, take a piece of paper and a pen to a peaceful spot, outside with nature, if at all possible. Draw a line down the middle. On the left jot down the things that bring you joy and things that are important to you. It can be as simple and far back as hobbies that you enjoyed in your childhood, when there wasn't the pressure of bringing in a paycheck, or status. Don't think too much, just write. Then, on the right, list the things that don't bring you joy. List the things that you want out of your life, or things you want to change.

It's funny, I always say that life is a bit like a book that you can only read backwards. It all makes sense looking back. I always felt lost in my career search. I had no idea what I was supposed to do with my life. But, looking back, I started businesses and clubs as early as I could remember. I loved it. There was the ninja turtle club in elementary school, then the baby sitting club in middle school. In high school, I tried to start a grocery delivery company. Seriously, could it be more clear? Then, the funny part...my hobby in elementary school was fashion design. I would carry around a notebook and draw fancy dress designs. I never really wanted to be a fashion designer, but was always interested in the fashion business. Reading this paragraph it almost sounds silly that I was unsure of a career path. It is so black and white, but it certainly didn't feel that way.

The next step on your journey...ACTION. At this point, it comes down to faith. Do you have faith in yourself, in your journey, in your decision? If so, go get it. Earn it. Live the life that you dream of. It is completely possible.

Burn the boats

In recent months, I have spent time reading about and watching other people who have achieved 'success' in their lives. By success, I don't necessarily mean wealth, but more that true calling, purpose-filled life that I strive for. Obviously Oprah is at the top of this list for me, and she has impacted my life in major ways, including her contribution to my driving desire to start RuffleButts. It was a simple show about other entrepreneurs that lit my fire. Their excitement and passion pretty much jumped through the TV at me and said "you can do this"! Since then, Oprah has weaved in and out of my story in a few life-changing ways. She always seems to provide the positive influence that I need at the moment, which brings me to her recent interview with Tony Robbins. Tony made a statement that just resonated with me in every way. I'll let you watch for yourself the 1.5 minute video...

Tony Robbins on the One Word That Could Be Holding You Back

OWN president Sheri Salata took Tony Robbins' seminar with Oprah. Watch as Sheri and Oprah reveal one of their favorite lessons from the day.

This statement hits home with me in so many ways. My team is probably sick and tired of hearing me preach about commitment, but it is of the utmost important to me. As a business leader and entrepreneur, I feel that commitment is just a simple requirement. You're either in or you're out. I simply don't have the time to have anyone in our RuffleButt family that is not committed. To be honest, you really can't survive in a small entrepreneurial company if you are not. There is no wavering as a business leader. My team relies on me, trusts in me to make decisions every day. They trust in me to be committed to this journey, to this climb, and I truly am. For me, the commitment to RuffleButts is relatively easy. It is the other aspects of my life where this proves to be more challenging.

I've always been a runner. One that gets bored easily and moves onto the next thing. If I didn't like my school, I went to a different one. If I didn't like my job, I went and found a new one. What I gathered from this simple statement is that if I am going to do something, I must do it all the way. No back-up plan, no negative thoughts taking away my time and energy from the goal at hand. If I'm gonna conquer, I gotta burn the freakin boats. 

I'm not sure how this statement may apply to your life at this moment, but I have a feeling that it does in one way or another. If nothing else, I hope it makes you think, pushes you to grow. I know it did for me.

Win a Tiffany ring AND $250 to spend at RuffleButts/RuggedButts!!!!

Funny enough, I'm usually not a big name-brand person. I like what I like and I value quality, and if there is a great name to go along with it, then that's cool too. There are just a few brands/designers that have special meaning to me, and Tiffany & Co is one of them. It was in some recent thought that I had a fun idea...

The meaning behind the name:

As I've mentioned many, many times in this blog, I have always known that I wanted to accomplish something 'big', but it wasn't until RuffleButts that I knew what the accomplishment was supposed to be. Growing up in KY with a single mom, Tiffany wasn't a brand that I was introduced to till after college. My first career was with a pharmaceutical company. I vividly remember one of my co-workers who was years ahead of me with regard to experience and life achievements. She always wore this shiny, classy-looking Tiffany bracelet. It wasn't until a few years later, when I closed my first big real estate deal that I went to Tiffany to purchase not only a piece for myself, but also for my super-supportive mom. It was my "I've made it moment", and my gift to my mom to thank her for all of her sacrifice over the years. It was then, just a few years later, when I met Mark, that I landed my 2nd piece as a 'wooing gift'. It was so sweet and made me feel very loved! Over the years, these Tiffany pieces have been a reminder of the blessings in my life. 

What we are doing:

So this brings me to my weekend thought. I would like to share with you, the people who have supported my dreams, my goals and ambitions, your own celebratory Tiffany piece. A reminder that you are loved, you are valued, and that you can accomplish any dream you wish. I know it is just a material thing, but it is the meaning that is so much more valuable. It is a special mom and daughter giveaway, in honor of my mom, and in celebration of you!

So, with this said, we are launching our best and biggest giveaway yet. We are giving away a Return to Tiffany Heart Signet Ring for you AND $250 for you to spend on your little angel at RuffleButts.com and/or RuggedButts.com. Sending luck and gratitude, I hope you enjoy!

Enter HERE ---> http://www.facebook.com/RuffleButts?v=app_203351739677351

Tips for Running a Successful Company

In a magazine interview, I was recently asked for my top 10 tips for running a successful company. At first, I almost found it a little humorous...I am the one always reading the blogs and articles from super successful entrepreneurs (like Mark Cuban's 12 Rules for Startups or Tony Hsieh on Entrepreneur.com) for their tips. Why would anyone want to hear my advice?! Then, to give myself a little more credit, I had one of those crazy realizations that I have earned this spot. Don't get me wrong, I'm certainly no Mark Cuban, but I have technically built a multi-million dollar business. Who would have known?! I'm just a little girl from Kentucky. I didn't go to Harvard, I didn't even take my SATs! I'm just one stubborn, passionate, blessed, hard-working little momma, but it certainly took some lessons to get here. So, with that said, here are my top ten tips:

1.  If at any point you find yourself following another company and imitating their decisions, it is time to re-evaluate your business plan. In my eyes, it’s like a ship following behind Christopher Columbus. That’s no way to make history!


2. Surround yourself with people that support your vision. Entrepreneurship is a lifestyle and is certainly different from working at your average corporation. Your team must be committed to the climb and excited about the destination.


3.  Be prepared for an emotional roller coaster. It ain’t easy!


4. Think outside the box. Sounds cliché, but in today’s ever-changing environment, it is necessary to be innovative, creative, and open-minded.


5. Do more with less. Spend wisely.


6. Treat your customers and your team like you wish other businesses and previous bosses would have treated you.


7.  Don’t do it unless you love it. Running a successful company requires massive amounts of time, sacrifice, blood, sweat, and tears. In my opinion, in order to achieve true success, passion is a requirement.


8. Embrace change and do things differently. Don’t look to the industry to tell you what to do, show the industry what they should be doing.


9.  Dream big. Without dreams, you have no direction.


10. Run your business with humbleness and gratitude. Pay it forward, share your blessings, and never take success for granted.

The road to fulfillment

Over the past few weeks, I have been in interview mode, trying to find the next member of our team. I have spoken to many people, some young, some more experienced, some single, some married with children. Over the years, I have found one recurring theme...people on the search for career fulfillment. This is one search that I can certainly relate to, and it has been for me, one of the most important and valuable discoveries of my life. It was the discovery of passion. Passion for what I do daily. Without that passion, I would be one over-worked, under-paid, lost woman. I know how incredibly blessed I am to have discovered my passion at an early age (late twenties), and I am even more blessed that I am able to aid others in the discovery of their own passion.

So, if you are still on your own journey of discovery, this is my note to you...with determination, an open-mind, LOTS of hard work, and most importantly faith, you will find your fit. Sometimes it takes patience, other times it takes intolerance. I knew in my heart for years, that I was not in my right place. I witnessed business is ways that I knew were not only unfulfilling, but also unethical. I listened as my co-workers complained about their jobs, and sadly, I often participated.

I have shared this story in the past, but it is honestly, one of the turning points in my life. I remember vividly sitting in my car, before going into work, making a "deal" with God. "Just give me the idea, and I will give you everything I've got. I'll bust my butt, work 7 days a week. I'll inspire others and pay it all forward. Just lead me to my passion." I knew it was time to make a change, I just wasn't sure what that change was supposed to be. It was with this faith, that I quit my job, and spent three months in search of my passion.

That was December of 2006. In March of 2007 RuffleButts was trademarked and I was set on my journey. I'm not going to say it has been easy, it hasn't. I had NO idea what I was about to get myself into, but I count my blessings daily that I took that leap of faith. I went through some rough times....even ended up on the couch of a therapist at one point. But, I survived, or should I say, I'm surviving! Every day is pure craziness around here, and I wouldn't trade a bit of it for anything.

I spoke with a woman today that took the step of meeting with a life coach. To some, this may sound corny, I think it's genius. Your own private teacher to help you choose the path that leads to passion, what a great idea! This journey is not necessarily one for career, it is one of fulfillment. This may be a role as a stay-at-home mom, or a life as a pastor. It is finding your right fit, fulfillment for your life. For you, it may require a life coach, or maybe a life-changing book. For me, it was a chat with God. No matter what, I think it requires a conscious decision. The decision of discovery, of commitment, and ultimately of fulfillment.

Office Holiday

I must admit, I was SUPER indecisive this year when it came to our office holiday party. Mark and I went back and forth trying to figure out what would be rewarding, bonding, and fun for everyone here at the RBOffices. First it was bowling (so team-ish), then it was a restaurant/bar (so typical), then zip-lining (so cold!!). Then, one night (yes, I do most of my good thinking in the middle of the night), I realized that we are not a typical company and don't have to follow the typical office holiday rules. So, right before we all headed home for the holidays, we shared the news...

This Christmas at RuffleButts, I followed my heart and in doing so, my team was right there beside me. I work with the best people ever!! Instead of spending money on a party, I wanted to do something a little different. First, we rewarded each of our team members for their incredible commitment and contributions by treating the gals to the Spa and the guys to an Amazon shopping spree. I wanted to give them each something that they typically would not give themselves. So, that was part 1.

For part 2, I wanted to do something that was in line with our company philosophy. The best gift ever...the gift of giving. Every RB team member received $50. The catch - they had to spend it on someone in need. There were no other rules.

I didn't realize that this was a selfishly unselfish gift, because in the end, it was the best gift for me!! It was so cool as we went around the table at our morning meeting this week and everyone shared what they did with their $50. It was awesome for me to see my dream coming to life, for RuffleButts to be spreading smiles in more ways than one.  And honestly, because our team is made up of such incredible people, I think they truly would have chosen this holiday gift over any other.

So, my lessons learned this week:
- Follow your heart
- Giving is just as much, if not more fun than getting
- I work with a bunch of awesome people
- Sometimes, but only sometimes, indecisiveness leads to good things

To wrap it up, I'm sharing our "Bad Christmas Sweater Day" picture. Organized by Laura, the lovely lady that packs your website orders with love, it was a fun and festive day here at RuffleButts. And yes, that is me looking like a turtle about to be hit by a car!! Oh, and Cameron looking at me like I'm a nut! I think Kiki (on the far left) should win the award for best (or worst) Christmas sweater...we never did take a vote!

Along for the ride

As a glance down at the date on my computer, I seriously can not believe that the new year is just around the corner! I am amazed at the rate of which life speeds by, getting faster and faster every year. I vaguely remember back to adults having this same discussion in my presence as a child, but could never understand what they were talking about since summer break seemed oh-so-far-away. Now, I get it. I understand more and more each passing year.

As the new year draws near, I have spent a bit of time analyzing my personal goals, as I think we most do when the Christmas trees start popping up at malls everywhere! I have realized that many things are just as I would like them, but many others need more attention. Say, this blog for example!!! (Mark, no comments here!) See, when I started RuffleButts years ago, I was very driven to create a successful business, but equally important was reaching people all over the world to share a positive experience, an inspiration in some way. Although this is still very much a priority to me, with the time commitments of the business, our company family, and my own family (now a bit larger than it was at that time), I have found myself sacrificing a few of those things that were and are important to me. This is absolutely no excuse, but I know I am not alone here!!

So, my commitment to myself and to you, our readers...I am making it a priority this year to share more of my journey. It is my true hope that this journey inspires you in some way. Maybe it makes you laugh (at our comedy of errors), or cry. Maybe it gives you that kick-in-butt that you've been waiting on to pursue your own dream. Whatever your dream may be, whatever your own story, I hope you'll come along for the ride!

So fast

Where does the time go?? Time has always gone by quickly, but I am discovering that the day that "Mommy" replaces your birth name is the day that the clock goes on high-speed! Is it Christmas yet? It will be before we know it!! I seriously can't believe my last post was in March! So here's the quick summary of March to July for me and RuffleButts...




March - ended up in the hospital with early labor
Early April - ended up in the hospital again with early labor
April 4th - our little one decided to finally make his entrance...for real this time!
Yes, you read that right HIS entrance!! We were blessed with a precious little boy, Jonas David Schaub.
April 6th - I returned to the office, with Jonas in tow (maternity leave...what's that?!)
May 11th - we relocate the entire RuffleButts office, warehouse & team to our new space...with Jonas in tow
May through June - working at the new office...with Jonas in tow
late June - my little boy has his first day of "school"
July 1st - here I am, seriously I feel like it's still March!

I realized recently that when Aubrey was born, all of these women kept approaching me in public to see our little squirt, and they all had the same response..."enjoy it cause they grow up so fast." At the time, it seemed like she would be a baby for years to come. Now, the 2nd time around, I finally get it! They were so right, they do grow up incredibly fast. I am truly soaking up every minute I get with my little ones and treasuring every bit of it.

In a way, my children are mirroring RuffleButts for me. They were born within a year of one another. I feel like I have watched the business crawl, then walk, and now with our new warehouse and incredible team, I feel like my little baby is growing up! It could not be more rewarding to witness this process. And the best part is, this baby, RuffleButts, is being raised by a village. Our team and our customers have such a hand in where we are today. I know, for a fact, that we would not be here without them, without you.

Layla Grace Golf Tournament

Layla Grace, as many of you know, has always held a very special place in our hearts here at RuffleButts, as well as in the Schaub family. When I found out that there was a golf tournament organized for the new Layla Grace Foundation, I knew we had to be a part of it. I'm super bummed that we're too far away to participate, it sounds like a ton of fun! So, my 2nd best option was to find a way to be a part of it from afar. We are excited to say that we are now an official "hole sponsor", so we will be posting that ruffled baby bum logo somewhere along the course at High Meadow Ranch golf course in Magnolia, TX. Hopefully the golfers will get a good smile at that hole!

If you are in the area, I highly recommend that you check out this event.

The Layla Grace Foundation’s First Annual Charity Golf Tournament will take place March 26, 2011 at High Meadow Ranch golf course in Magnolia, Texas.

Entry Fee of $150.00 includes:

• Green fees
• Arrival package
• 2 drink tickets to use during the tournament
• Awards dinner with open bar
• After-dinner concert with Sundance Head
• $100,000 shootout
• Prizes & more!

To register online, click here.

Fabulous photogs and new products!

In this business, I have been fortunate to work with some fabulously talented photographers. As most of you already know, we have long worked with Amanda Elkins of AmandaElkinsPhotography.com. She continues to blow me away with her talents behind the camera, but just as importantly, we have grown together as moms, business owners, and friends. She is my go-to for our big photo shoots, although sadly she is all the way across the country. So, on occasion, and here recently, I have also had the pleasure of working with a few other photogs a little closer by. I am so excited to not only share their incredible work, but also the fun new products they captured for us.

First up...swimwear!! We couldn't be more excited to share our new 2011 RuffleButt Swimwear Collection. Since we sold out in less than 3 weeks last year and had to re-produce everything, we are bigger and better than ever this year. We have tons of new prints, multiple new styles and we are keeping if fresh all Spring long! The first two to arrive are after many requests for a RuffleButt one-piece style and the ruffled two piece style was so much fun to design, I just couldn't help myself. Hope you enjoy!!

Bela (the adorable model shown in this picture) was a total trooper shooting on the beach in less than ideal weather. Isn't she just too cute in those superstar sunglasses!

So, after many requests, not only have we added the one-piece to our Spring 2011 Collection, but we also now offer all the way up to 4T.

This is one of my favorites so far to design. I went a little crazy with the ruffles, but it is just so fun and frilly, I couldn't help myself! Again offered from 3-6m all the way up to 4T, this suit is just a fun summer wardrobe addition for every little princess.

Next up...Ruffled Dresses galore! As we are receiving in new merchandise everyday, when these fun and ruffled creations arrived to our offices, I thought it would be a fun chance to work with a local SC photographer (Erin Dietrich of ErinDietrichPhotography.com) that had reached out to me a while back. The dresses first arrived in the satin version for the holidays, but is also soon to arrive in the cotton version for a Spring sunny day. She also has a cutie patootie of her own and was just perfect for some fun shots. She also was able to capture our brand new RuffleButt undies with some creative help from her husband in posing the precious tots, along with our fun new RuffleButts wave Bloomers. Erin did a great job, especially considering that she shot these pics about a week after we experienced some major winter weather here in the Carolinas, so was limited to working indoors.

In our bold black, this is the new satin Ruffle Dress. The body is made of a machine washable (on

delicate preferably) satin, while the ruffles are made of the same organza as you have come to know and love on the RuffleButts Organza Collection. The dress is super fun and actually quite comfy...Aubrey loves to run around in her ruffle dress, pink being her favorite of course!

So, the back story to this pic...let's just say there is a cat being held in the air by hubby to distract two toddlers, which turned into some super cute poses! Good thinking Erin (and hubby)!

These fun new RuffleButt Wave Bloomers were supposed to be a fresh limited edition style for Spring, but with the incredible response, they will likely have a long-term home here at RB!