What I've learned in 10 years

Well with a post title like this, I could go on forever, but I'll try to keep this short and sweet! It was 10 years ago this month that RuffleButts was officially born. I actually started working on the business in March, but it was April that RuffleButts was officially my 1st born. In the past 10 years, to say I have learned a lot would be a bit of an understatement. Entrepreneurship has been a journey of growth, more than I ever could have imagined. A journey of both personal and professional growth! So, here's my quick summary of 10 lessons I've learned over the years:



1. Be thankful. I have learned that when I live and work with an attitude of gratitude, it makes me happier. When you're young, it feels like everything will be here forever and time goes slow. It will not and it does not. Don't take anything for granted, it can change in an instant.

2. Treat others the way you want to be treated. I have operated from this philosophy from the time I was little, but I find that not enough companies apply it to the world of business. I attempt to treat our customers and our team members the way I would want to be treated and I believe over time, it has helped our business earn their trust.

3. If you are not outside your comfort zone, you are not living up to your full potential. I think this one comes with age and experience. If life or work seems easy, you are not growing. If you are not growing, you are just standing still. For me personally, I am bored when standing still.

4. The things most worth having do not come easily. Marriage, kids, business, friendship. The things most valuable in life are the things that take the most effort and commitment. They are also the things totally worth it.

5. You have to give a lot to get a lot. Applies to everything listed in #4.

6. Perspective is a beautiful thing. If you look at everything through a lens of negativity, that is exactly what you will see. Look for the positive and find happiness. Sometimes you need to allow yourself one day of pity-party and then suck it up and deal with it. No one controls your perspective other than you.

7. If you haven't failed a lot, you likely aren't going to win a lot. If you want it, you have to work for it. I have never met anyone super successful that has not failed. I fail daily and I try again. Quitters never win, simple as that.

8. This business means the world to me, but my priorities are #1 God, #2 Family, #3 Work. #2 and #3 are gifts from #1.

9. I can work my tail off, but I can not do it alone. I am so fortunate to be surrounded daily by kind, caring, compassionate, supportive and hard-working individuals. I absolutely could not do this without them. Although, I am still learning how to ask for help when I need it.

10. Always give more than is expected. To your customers, to your boss, to your family. I have been shocked over the years in business by how many people only deliver the minimum and then cross it off their list. It is easy to stand out, go the extra mile. There is a great quote about that...go the extra mile, it's never crowded. This is so true!

I can not put into words the journey that I have experienced over these past 10 years, but I can say that I am beyond grateful to have experienced it! ~Amber

9 years sure do fly by!

Wow, 9 years! I will never forget the day that my "1st born" was actually born. It was in the kitchen of our little 2 bedroom South Florida condo that Mark and I had the discussion. It was a fairly quick and casual conversation that would change our lives forever.

Mark: So, did you apply for the trademark today?
Amber: I couldn't pull the trigger. It's so much money! I would feel so awful if I wasted that money.
Mark: Amber, it's $400. While it's a lot of money, we will survive either way. Will you regret it if you don't go for it?
Amber: Yes, I will definitely regret it. Ok, I'll do it! Are you ready for this? You know me, once I'm in, I'm in.
Mark: You know I will support you all the way.
Amber: Ok, I'm going to do it right now!

That was the day I made the decision to go all in. The Tony Robbins quote, "If you want to take the island - burn the friggin boats" defined that moment for me. I was all in from that day forward. It took me a few months from that date to actually execute all of the steps necessary to start the business, but it was that day that we made the decision to pursue this dream and more importantly I made the decision that my stubbornness was going to lead the way. I was determined to make this a success.

Well 9 years and an amazing team later (including my super talented husband that nudged me in the 1st place), this dream is a reality! That incredible team has made this day so special for me (see the champagne photo above!), which just reminds me yet again how lucky I am. Let me rephrase that...how blessed I am. I don't really believe in luck.

I don't want to gloss over the road that has paved these past nine years; it has certainly been one heck of a journey, but one that I wished for my entire life. I could not be more grateful for this opportunity. While there are days I think I may fall asleep standing up (I guess not unlike most moms!), it is truly an honor to do what I do. To lead the team that I lead; to clothe adorable kids all over the world; to sell to amazing retailers both here in the US and faraway countries I only dream of visiting; it is all a dream come true. I am beyond grateful for this path and will continue fighting for my team and customers, to become a household name and requirement for every kiddo's closet!

To everyone that has made this journey possible, I extend my sincerest gratitude...our team, my family, my amazing husband, our customers (who are the ones that truly make this possible) and our friends. My 1st born is 9 years old today...wow, it sure flew by!

Candy Bar Board

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Most people read me as fairly non-emotional at 1st interaction. I'm not super social, but consider myself to be friendly. It is certainly rare that I get emotional in front of others. I want to say it is because I have spent the last 8 years as a CEO that has to pull it together and put on a brave face while we conquer goals bigger than ourselves. In an honest retrospect, I guess I've really always been this way, just mostly even keel, and ready for a challenge. When my closest friend heard that I started RuffleButts, her response was "of course you did." At the time, her response caught me a little off guard, but after a short explanation, I knew exactly what she meant. In a way, my life path prepared and led me right to this journey. In a way, I always knew what I wanted to do, without having any idea what that was...if that makes any sense to anyone!

Anyhow, there are many things about this journey that I completely expected and many more that I did not. One of the things I didn't really see coming was how much I would be impacted by those that signed up to walk along side me in this RuffleButt journey. They affect and impact me more than I ever knew possible. Back to my non-emotional statement earlier, while I may come across fairly non-emotional, I am actually affected quite deeply by those closest to me. As an only child, I don't have a large family, so in a lot of ways, this company has become my family. They are certainly the people that I spend the vast majority of my time with.

Today, these people truly made my day! I had no idea it was bosses day and quite frankly, what is "bosses day" anyway?! While I may technically fall under that definition in some ways, I don't ever considerate it my title in any way. While I may come across as bossy...let me try that again...while I do come across as bossy in many ways, I never think of myself as "the boss". I mostly think of myself as the captain, but a ship without mates would certainly not be a successful one. I carry the responsibility of captain quite seriously, considering that more than 25 people have trusted me enough to put their career in my hands. And, it goes without saying, that I absolutely could not do it without my co-captain (and hubby).

So, this morning our team told me that something was serious and we were needed in the conference room. When we arrived, this incredibly creative creation awaited on the table. As I looked up, our team joined us in the conference room to celebrate "bosses day". I was not only touched by the kind words, but also by the obvious effort that went into such a gift. I have to say I have never seen anything like this candy bar poster before, but what a great idea!!

To my team, THANK YOU!! Thank you for making this dream possible. Thank you for your loyalty to our vision. Thank you for your commitment to helping make it happen. Thank you for your forgiveness that I am far from perfect. Thank you for your understanding when we make mistakes. Thank you for your determination when our goals seem out of reach. Thank you for making us laugh with your clever slack commentaries. Thank you for the in-office entertainment. Thank you for your positive attitudes. Thank you for your lack of drama (seriously, this is a big one!). Thank you for all that you do!

Two years, really??

When I glanced at the blog and realized that nearly 2 years had passed since my last post, I was half embarrassed and half reflective on how fast life truly flies by. Am I the only one that had at least two dozen moms and grandmoms approach me when I was preggers with the "flies by" advice? They all told me how fast it will fly by and to make sure to take it all in. Last week, I opened my mouth and realized that with complete unintention, those words were pouring out at the sweet pregnant lady I had just met. It was a moment that made me feel older, but also a bit wiser.

Seeing that January 2014 date as the last published post was a moment that stung slightly, as I realized how thin I have been spread over recent years, but also a moment of triumph as a mom, wife and entrepreneur that I have survived and thrived. I am filled with such gratitude that my life is so full, but like many other women, it is a rare minute that I don't feel like I am dropping one ball or the other. Writing has always been something enjoyable to me, a way of paying it forward of sorts, sharing my experience, and selfishly a way to chronicle my journey. Unfortunately writing is one of the things that was sacrificed over the past 2 years as it easily fell below the priority of time with kiddos and time at RuffleButts. It is today that I make the conscious effort to move it back up a few notches on the list.

Oh where to begin? How about a plan? So, it is my plan, going forward from today, to share all parts of me. Or at least all parts that I think you may find of any benefit or interest. I will share 1 piece business journey, 1 piece beneficial business tools, 1 piece motherhood and 1 piece life lessons to pay forward. This has been the blog past in general, but I will do my best to share on a regular basis go-forward. If you have any other questions or requested information, please feel free to post questions and comments here and I will do my best to respond. As always, I am truly grateful for your interest and support along the way! 

~Amber

The Huffington Post Wants to Interview Me?

"How on Earth will I talk about myself for 3 hours?" was my thought when this super sweet reporter asked to schedule 3 hours with me for an interview. First of all, no one wants to hear my whole life story, right? And, I'm not sure I have enough interesting stuff to fill 3 whole hours!

I was stunned to look down at the clock to see that we were actually 5 minutes over! Seriously, did I just talk to this reporter for 3 hours about the start of RuffleButts?? The amazing thing was that she is so good at her job, I felt like I was chatting with a long lost friend. That, and the fact that I was telling the story of my 1st born, my dream come to life. I am so busy running the daily life of this business, it is extremely rare that I take a step back to review the journey. My journey plays out with a mix of drama, a total comedy, and even a little horror (like when my first RuffleButts shipment arrived only half sell-able!). I just never thought that my story was interesting enough to share with millions...but am COMPLETELY flattered that they think otherwise! 

So, to take a step back...that reporter that I speak of is Lori Weiss. She is an amazing writer that covers stories that are very close to my heart. Marlo Thomas has this incredible series on the Huffington Post called It Ain't Over...Till It's Over. The series is also shared on AOL...huge!! The series shares stories of inspirational women of all ages and walks of life. They are all interesting stories that pull you in and remind us that anything is possible at any time. It was when I received a phone call from Lori that I was blown away to even be considered for this series! I have talked about it here on the RuffleBlog for years, but it has been a passion and goal of mine since day one, to share my story (the journey, the celebrations, and the tears) in hopes of inspiring others and sharing an honest journey. We are all at different places with different dreams, but we all share similar fears, obstacles, and intimidations. When I started this business I was not lacking for the glossy entrepreneur story found in magazines and on TV daily, but what I struggled to find was good old honest advice and feedback from someone who had fought from the same trenches. 

When I decided to do Shark Tank last year, a big part of that decision was to share our true story with the world. To show other mompreneurs that it is totally possible, but not without a climb. I came from nothing, no experience, no connections in the industry, no trust fund. I started this from scratch and am still climbing my mountain (with a super talented team and family beside me today). I have learned a lot of lessons, many the hard way, but it is 100% possible and I have never doubted that. With that said, I have faced every emotion possible, and intimidation certainly was a huge hump I had to put behind me in the beginning. It was when I realized that every successful person that I admire was a newbie at some point, I became determined to make it work. I likely shouldn't admit this, but it is probably monthly that at some point in the day I wonder what in the heck I am doing playing with the big boys. I feel inadequate, uneducated, inexperienced, and in over my head, to be quite honest. It is in those moments when I either go to Mark (my husband, partner, and best friend) for a pep-talk or I shake it off and keep plugging away. I refuse to give in to those thoughts...and to be quite frank, I don't have time for them! 

If you are reading post this with a dream ahead of you, please go read the series. It is not about the experience, the connections, or the glossy story. Don't get me wrong, those things certainly help sometimes, but it really comes down to your will and your attitude. How determined are you? These stories that have captivated me on Marlo's series, they are not of women who had those things, they are of women who had a dream and went for it. Dreams come in all shapes and sizes, they are not necessarily an entrepreneurial dream, but all dreams are worth living. A lesson I learned watching The Little Engine That Could with my kids last night: If you think you can, you will. If you think you can't, you won't. Either way, you are right. A valuable lesson at any age!

How to make good business decisions

Following your gut is no way to make business decisions...or is it? What is needed when making an educated business decision? Sound data, detailed analysis, a solid framework and working foundation...right? Big wig business people don't make multi-million dollar decisions on a gut-feel, I'm sure. Well, after 6 years of running this business, I beg to differ. I may not be a "big wig business person" and may not be Ivy-league educated, but over the years, I have found myself making some pretty major, life-altering (and business changing) decisions. 

I remember years back when I would turn to Oprah for my daily dose of inspiration (I DVRed her, as there was no chance of watching a daily afternoon tv show). Anyhow, there are many episodes that come to mind when the guest would reference this 'voice in their head', 'just a feeling' or intuition. So many of them saying they wished they would have listened, but shook it off as it wasn't logical. Which brings me to something my husband would say it SUPER important, logic (defined by Wikipedia as the use of valid reasoning in some activity). Of course you would use valid reasoning when making a huge, life-changing decision. But what if there is good reasoning for either decision? What if the logic says one thing, but your gut says the other?

I speak for me personally, as I know this statement is likely to garner criticism, but in business, I have learned that my gut wins. In retrospect, when my gut has told me not do to something and I decided otherwise, I paid the price...and vice versa. Take for instance the decision to follow my dream and start a business. I was employed in real estate (in 2006...the heyday!). My work day started at 10am, who gets to do that?? The money was ridiculous and my opportunities were limitless. I should be loving life. The logic says stay. My gut said run, run, as far as you can...and just go for it. All through college when my friends wanted to be doctors & lawyers, my little voice kept telling me to do something different, I just couldn't quite understand what. My path was not clear, which made logical decision making a bit difficult. It was when I finally listened to my gut, and did A LOT of prayer, that my answer was crystal clear. 

Sometimes in life, your answer does not seem logical. Do you have the opportunity to move hundreds of miles away? Leave your friends, family, and everything you have worked so hard to build? Your parents think it is the wrong decision, but your gut keeps telling you it is right? How to you clear the noise and make the 'right' decision? I remember when I was on the Anderson Show with Sara Blakely. She was telling the story of when she started Spanx. She said she waited for a year before telling anyone her idea. She knew this is what she was supposed to do and did not want to hear their opinions. While I did not go that route, it makes so much sense. Clearly there are major life decisions when you need the opinion of your loved ones, but I truly think sometimes your gut is so clear that you just have to listen. When I told my dad that I wanted to start RuffleButts, his 1st response was "Why on Earth would you want to start an apparel company? What's to stop anyone from copying what you do?" He was completely right and I knew it, but I still knew, deep down, that this is what I was supposed to do. Sometimes our best decisions are not the most logical; sometimes the very best decisions are the ones that come from within. 

Don't get me wrong here, I'm certainly not saying to throw logic out the window and make brash decisions doing whatever you want. I'm also not saying to disregard the opinion of your loved ones. I think logic is super important, as is family. What I am saying is that sometimes the gut tells us exactly what to do. Just be sure you are listening. 

Newbie Shmoobie - Motivated by Mark Cuban

No matter how long I do this, it is always surprising to me when people look to me as an 'expert' in the industry or entrepreneurship. Although I feel like I've been doing this forever in some ways, I still feel like a total newbie in others. I remember so clearly in the beginning...

I sat at my little make-shift desk in my little make-shift office in our 2-bdrm Ft. Lauderdale condo. I was in full blown fake-it-till-you-make-it mode. I don't think I would have survived otherwise. Completely intimidated, but even more determined, I picked up the phone and pretended to know what they were talking about...I had no clue! Sure, a full package manufacturing quote is what I wanted...no idea what full package meant. Was there a partial-package? Oh sure, HTS codes, of course I knew what category I was producing...not really! Interlock vs jersey...yes, that one. I just rolled with it, and then as soon as I got off the phone, I would scour the internet and books trying to figure out what the heck they were saying. 

Is this you?? Do you sometimes question whether you are good enough, know enough, or are strong enough to pursue your idea? I may not know you personally, but I am telling you, dig deep, you already know the answer. When it comes down to it, you (and no one else) know if you are strong enough. As for the good enough and know enough, that is up to you. Are you willing to do whatever it takes to figure it out?? Then you know enough! Here's the fact...for every single expert out there, at some point, they were a newbie. At some point they didn't know as much as others in their industry. They were willing to put in the work. Are you? 

Although I have come a long way when it comes to what I do, I still know that I have miles and miles to go on my journey to becoming a successful business leader and entrepreneur. I am really just like so many other people out there. I have a dream; I have faith in God; I have love in my heart; I am determined to create something bigger than myself; I want to pay it forward; I yearn to leave a legacy for my children. The only thing that makes me a little different from some is that I am willing to sacrifice and work more hours than some to make it happen. If this sounds familiar. If you are one of those people, don't you dare let them make you feel like a newbie. 

I am constantly inspired by other successful people. Mark Cuban is often one of them. I met him at the Dallas W Hotel launch event I worked back in 2006, and as I have pursued my dream of entrepreneurship, I often turn to him to figure things out (of course I don't mean personally...I wish!). 

What he says usually just makes sense to me. I think we're both stubborn as all get out. He's got the gift of being social, which I missed out on, but I think we're alike in various ways...minus the billions of dollars and private jet ;) Anyhow, in his book How to Win at the Sport of Business, he tells the story of when he was a newbie. He just dove in, determined to know more than the people he was selling to, so he read the manuals. Seriously, he would spend hours pouring through the manuals that come with the software. Seems basic right? I think it's genius! He took the information that was available to him and put in the hours to learn it. It is just my opinion, but I think that is a characteristic of many successful people, they are just willing to work and put in the hours to figure it out. So, we're all newbies in one way or another and it repeats itself over and over again. Life is boring if we aren't challenged. It's the only way to grow, so embrace being a newbie, but don't ever allow yourself to feel not good enough just because you may not be as tenured. Put in the work to become an expert, go for your dreams, and love what you do. 

Thinking of taking a leap of faith?? Think twice!

I open with the 'think twice' subject not to scare anyone from taking a leap of faith, but I say that because we are often inundated with inspirational books and articles telling us to go for our dreams. I LOVE this, but I also think it only fair to lay out the truth. See, I 100% support anyone who is pursuing a dream, but I have found over the years that there is a big difference between a dreamer and a do-er. Dreamers are the ones who have grand ideas and see the path easily in front of them, do-ers are the ones that work hard for the idea, then work 10 times as hard doing the research and figuring out a way to make it happen. So, I have listed below the 5 characteristics that I personally believe are a requirement if you are going to take a massive risk and pursue a career dream.

1. Stubbornness - Okay, so hear me out on this one. So, if you are hard-headed, unwilling to value the advice of others, and arrogant enough to believe that you are right, always, then head for the hills now. You will fail many times before finding humbleness. On the other hand, if you are stubborn enough to plow through your challenges, determined to find a solution, determined to prove your naysayers wrong, then you have a leg-up on others.

I remember in my Junior year of high-school, I was way more interested in my career than high-school. I would often cut class and go log more hours at the dance retail store where I was working and very involved. My guidance counselor pulled me aside one day to tell me that I was going to be a failure and with this record would never be successful in a career. Funny enough, his little talk motivated me to 'quit' my high-school and head to the bad-girl school where I could sign in and out as I'd like, finishing my senior year in less than 3 months. This enabled me to carry multiple jobs, while going to school when I could work it around my schedule, including nights. I have still never forgotten that little talk we had, as it has pushed me to prove him wrong, even to this day. Thanks Mr. Nelson!

2. Work ethic - The one thing I hear over and again from entrepreneurs is that they didn't realize how consumed they would be by their careers. I am included in this, although wouldn't trade it for anything. Often, the most successful entrepreneurs are not the smartest, they are the hardest working. I didn't go to an Ivy League school, actually neither of my parents even went to college at all, but I saw them both working their tails off. To be 100% honest, when I am surrounded by other successful people, I sometimes feel a bit uneducated and not well-spoken, but I know if put to the test, I could likely hang with the best of them when it comes to work ethic. I recently read a book by Barbara Corcoran, the Real Estate Mogal on Shark Tank, and she is the walking billboard for what is really possible. She says it over and again in her book and also on the show, she may not consider herself the smartest, but she was darn determined to be the best and she did!

3. Willingness to sacrifice - Before pulling the trigger on your big idea, you need to write down a list of what you are willing to sacrifice for it, literally. How about time with your kids, your life savings, friends, how about time with your spouse? Does your spouse support the idea? As a mom, I do the balance dance just like every other, but I have to make a conscious decision to miss out on a lot of time with my kids. It is painful and often confusing. They grow up so fast, and I certainly don't want any regrets, but it is just a fact that you don't grow a multi-million dollar company while having a bunch of free-time and hanging out with the kids during the week. Every single day is a decision on how to best spend my time to maximize the results, both with family and in business. Maybe you have a business idea that is not full-time, and there is a different way, but so far, for me, this has not been an option.

4. Competitiveness - I can't think of a single successful person that does not have a competitive edge. For me, I am not competitive in a harsh way. I don't wish ill-will on our competitors or even our copy cats, but I do have a pure drive to out-perform them every single day. I firmly believe I would not be where I am today without this. I feel blessed to do what I do, and obligated to our customers and my employees do it better than anyone else.

5. Unselfishness - I think some other successful business people may disagree with me on this one. I have heard many times over that no one is watching out for you except for you. Well, this may be true in many ways, but I have found in life that the moment that you become the focus, the moment that you lose humbleness, and the genuine concern for others is the moment you fall flat on your face with no one around to support you. I started this business with a promise to God that I would use the success he gave me to pay it forward, to honor our customers, and to share my journey. I wouldn't be honest if I said there are not moments when I get completely caught up in running the business that I forget to take a step back, but there is not a moment that goes by that I am not eternally grateful for this opportunity that I have been given. If your only goal is to make millions, in my opinion, you should think twice.

With all of this, I will end with a quote shared by one of my favorite Shark Tank sharks, Lori Greiner, on her facebook page recently. I agree all the way!

Holy cow...breathe!

Do you ever feel like you have turned into your parents? I feel like I lived so many years with my parents warning me that life goes by so fast, yet yearning to reach the next milestone, that seemed in the moment to take forever! It was just recently that I 'got it'. Yep, life flies by at warp speed and if you don't take just a moment to take it in, you will miss the beauty. Just yesterday, I was feeling overwhelmed, a little like life was flying by, and I was too exhausted to take it in. It was at 1:00am, as I sat up still working, that I looked out our back window, overlooking a peaceful lake, and took just a moment to remember that this life is short-term.

I guess we all fight this internal battle between enjoying all life has to offer, while also juggling the responsibilities that propel us forward. I LOVE what I do, but at times feel like I am drowning in it just a bit. There's the designing, the selling, the managing, the running a growing business...then there are the kids, the hubby, dinner to be made, tennis lessons to go to. Oh and did I mention, we are about to put our house on the market?? So much to do, so many hours working, but then I must take a moment to remember how blessed I really am.

I am certainly not the only parent trying to 'do it all', so I know you can likely relate. It's funny, I now find myself reminding my 4-yr old daughter to enjoy every age, to take it all in, cause "life goes by fast". I guess my parents were right all along, with age comes wisdom. As I age, and the dark circles become more prominent, the wrinkles become a little deeper, and those darn grey hairs are just hanging out at the surface laughing at me a little each day. I take it all in stride because there is nothing more rewarding, more valuable than understanding and truly appreciating that each day, each week as a gift from God. I may not do each of those days perfectly, and I certainly have a TON to learn, but there is something freeing about living life for your own beliefs, values and achievements, over the expectations of others. Pushing myself everyday, yet understanding the value in my priorities. Life does go by fast and although I may drown in it a bit, the adventure is mighty fun!

6 Year Journey

Wow, what a crazy ride! As I realized it was 6 years ago this month that I made the decision to pursue this dream, it really brings me back to our roots. From my visit on the Anderson Show to landing on the Inc 500 List, this past year has certainly been an exciting one, to say the least. There are many days that I look around, amazed by our abundance of blessings and the journey that got us here. To think that I came from that little one-room office where I ran RuffleButts completely on my own in 2007, just a gal from KY determined to pursue a dream, is sometimes hard to even believe.

Don’t get me wrong, the story reads a bit like a drama in the start. I will never forget the 1^st shipment ever, that arrived to my small little office. As I excitedly pulled open the 1^st box, my kid-like giddy quickly went from thrill to emotional devastation. Turned out less than half of the shipment was produced correctly. My amazing mom hopped on a plane and came to my aid, as we individually checked each and every garment. Yep, she’s awesome!

Then, came our fun family twist…after 2 years and a bumpy road of trying, just 9 months into the business, God blessed our family with what we would later find out to be a perfect little RuffleButt model! I can do this, right? Be a Mom & Entrepreneur! I was inspired (and maybe slightly intimidated) by the many super-moms out there, and I was determined to do both and do them both well. So, on we went and I hired my 1^st Assistant. Now, just 5 years later, we are 15 people strong, and what amazing 15 people they are!

So, as the story goes on, customers begged us to add something for the boys. We answered with an entire collection called Rugged Butts, all for the little guys! Just months after pulling the trigger on the new venture, God decided both of my families needed a #2 and my belly began growing again. We were happy to find out that we would have the joy of a 2^nd RuffleButt model. Just to keep things interesting, a few months later, following the arrival of the 1^st Rugged Butts shipment, our baby BOY arrived…yep, you read that right, they were wrong, it was a perfect, little Rugged Butts model!

As my family was growing, so was the business…right out of our office space! So, with a 4 week old baby in tow, off we went into an official (and MUCH larger) office/warehouse space. The entire team pitched in and made the move. A very big day for the RuffleButt family! To continue on this trend of upgrades, we decided our website was missing out…so shortly after the move came the launch of a MUCH upgraded website. We are always striving to provide our customers with the very best experience possible, in every way, so with our improved website came an improved shopping experience. With a few hiccups (and an entire crash at Black Friday), we dusted ourselves off and continued on our quest to spread the ruffles and share the joy!

Then came a phone call from the producers at Anderson…what, they wanted me, little ol me?? Turns out they caught wind of my story and a little person by the name of Sara Blakely. Yep, you may know her…super successful, Billion Dollar Entrepreneur, Founder of that little company called Spanx!! Well, Sara was just a determined, self-starter with no experience in apparel, venturing down a similar path not too long ago. I happened to catch an Oprah episode where I saw Sara speaking through the TV screen at me, back in 2007. Her passion and excitement spoke volumes and gave me that extra kick I needed to go for my own dream. I started RuffleButts Inc just weeks later! Anderson gave me my chance to thank Sara, an opportunity of a lifetime. The experience was one I’ll never forget and really lit my fire to pay the inspiration forward.

Today, our vision is much the same, although the story is no longer my own. I am now honored to share it with a team of amazing individuals, and a bevy of the most incredible customers EVER! We are blessed to do what we do, and it is our goal daily, to create unique products at a top-notch level of quality and customer service for the fabulous customers that got us here in the 1^st place. We operate by the Golden Rule, just as my mother taught me. It is with true gratitude that I share this story, because if you are reading this blog, you have likely in some way, played a part in this story that is the RuffleButts adventure.  

Good enough

Is there ever a day when you just need someone to tell you that you are good enough? I had a conversation last night that reminded me that we are all the same, just at different points on our journey. This business has been an incredible adventure and a path I was destined to take, but that's easy for me to say now. Looking back just 7 years, it was a totally different story. I knew my path was out there, but I hadn't found the on-ramp yet. I was determined to do something big, but truly didn't know if I was "good enough" to do it.

See, I'm really no different than anyone else out there, and really if you compare me to most CEO's, my pedigree does not compare. I grew up in KY, far from wealthy. No trust fund (I didn't know what they are). No ivy league education (I didn't really know what they were either). Actually, when I was about 13, my mom explained to me that she wanted to do as much as she possibly could for me, but her salary was limited and I needed to prepare for whatever it was that I wanted to do. IE, you want to drive, start saving for a car. You are going to college, but you are also paying for it. That was okay with me, and I had no doubts I could make it happen. I started working at 14 at a local dry cleaners and haven't stopped since. At 17, I worked two jobs and truly, honestly, didn't mind doing it. I went to the University of Cincinnati (not quite ivy league) and moved out on my own shortly before turning 18.

Long story short, I knew I wanted more for my life, and had no doubts I could get there, but certainly didn't know what the path looked like. As an adolescent, I think we all question if we are good enough...grades, status in society, relationships, friendships, whatever. I was no different. In my twenties, I felt driven, but wasn't sure in what direction. I was a little lost.

Looking back, it all makes complete sense. It was my path, my own journey that led me here. Every bit of it was a necessary page in my book. I was good enough every step of the way, but I just didn't truly realize who the "good enough" was for. It wasn't about my parents, or my friends, or even my bosses along the way. It was for Him. In the eyes of God, I was good enough all along. I just had to find trust, which lifted the weight off my shoulders and allowed me to look around. It allowed me to live much bigger, and free. I am so very grateful for where I am today, but I am equally grateful for my journey to get here.

Don't get me wrong, there are still days I question if I am making the right decisions, if I can handle this (there are a lot of people depending on me and I feel that daily), but there is never a day I question my worth. In my discussion last night, I wanted so badly to just hand over the answer, but I know that is not possible. So, I did the next closest thing, I shared the very valuable knowledge that she is absolutely good enough. I know so, because God made her that way. Now it is just her turn to find the on-ramp, and I can promise it is going to be one heck of a ride! She is an amazingly talented, driven, and beautiful person, but now she gets to discover that for herself.

Sound familiar? Did you have a certain age that you found your own path? For me, it was somewhere around age 26/27 and at 30, it got even better. I know it's not about age, but I think with age comes experience and wisdom. With wisdom comes faith, and with faith comes peace.

Do they lift you higher?

Source: whoorl.com via RuffleButts on Pinterest

At church this morning, I had a bit of an "ah ha" moment. It's actually something I've heard and repeated many times before, but for some reason today, it just really made sense. I often reference Oprah on this blog, as I just agree with so many of her beliefs. Her statement above does not stray from that.


It is in life and in business that I find it utterly necessary to surround yourself with those that lift you up, and not tear you down.

I think it's important to have people in your life that are honest with you, even when you don't want to hear it. People that challenge and push you to be better. I NEVER want to settle for myself in current form. If I'm not growing, what's the point?! I'm also far from perfect. There is not a day in this business when I think I have all of the answers.

It's funny, in the beginning, I was fully aware that I pretty much knew nothing about this business. Now, 5 years later, I feel much more confident in my decisions, but surprisingly still feel pretty much the same in the fact that I am fully aware that I have a TON to learn in life and in business. As the leader of a business, you have many people relying on you to make the right decisions. You also have to do many different things well. Are you a great designer? Then you're likely not a fabulous manager by nature? Is managing your talent? Then, marketing may not be your expertise? See, when you are growing a business, you don't have the budget to hire people to do all of these things for and with you, so you have to learn to do them to the best of your ability. I am SUPER fortunate to have an amazing team beside me, especially my husband Mark, but we are still only 15 people doing EVERYTHING.

You really don't have to be a business owner to relate to this conversation. Moms, professionals, I think pretty much everyone finds themselves challenged in this area at one point or another. We are trying our best, growing, doing, learning, sometimes spread a little thin. I have limited time, and therefore a limited amount of people in my life. This is why I think Oprah's statement is priceless advice.

No matter what you are doing in your life, your time is a precious thing. Fill that time with people who raise you up. Surround yourself with individuals that push you in a positive direction. People who are honest with you. People who are optimistic about your journey. People who are there not just in the beginning when things are pretty, but will be there when things get a little ugly. People who are COMMITTED. People who trust in your vision. People who will tell you what you don't want to hear because it is what you need to hear. People who are genuinely happy for you because you are happy. And sometimes people who will not tell you their opinion, because they trust your opinion. People who do not gossip. This goes for friends, family, and business.

As you read this, is the same person coming to mind? What role do they play in your life? Have you prayed about it?

I am so fortunate to be surrounded by many amazingly wonderful people on a daily basis. It is with age and experience that I have begun to let go of my people-pleasing ways and started to demand the above for my life and business. It has been pretty life-altering for me, although certainly not without challenge. To be honest, I am facing my own tough decision right now in this area. Just writing this post has helped to clarify that my challenge is not causing turmoil because I lack clarity, but more because it is not the path of least resistance. Sometimes life's best decisions are not.

If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place. ~Nora Roberts

I have told my story here on the RuffleBlog a few times over. From day one, the intention of this blog was to pay it forward, to inspire others, to share my journey (the real thing, not he sugar-coated version). So, today, I was asked if I could deliver one message to people based on my experiences and 'success', what that message would be. I knew pretty clearly that my message would be the same one I have shared here over the years...that dreams are not handed to you on a silver platter, you must go after them. That success is a culmination of God's blessings, a LOT of hard work, risk, commitment, and the decision not to accept less for yourself. Then, I was asked the key question, "where does someone start?".

I wish I had the million dollar answer here. I would love nothing more than to give this gift of passion and fulfillment to every single person I meet. I truly strive to share my passion with our team at RuffleButts to the best of my ability, and it is beyond rewarding when they tell me that they love their job. Totally puts a smile on my face to know I made a small contribution to this.

So, back to the question...if you are in the place that I found myself just 5 years ago, what do you do? Well, the quote from Nora Roberts above is a good place to start. Ask yourself if you are truly prepared to go after what you want. Are you ready to put yourself out there? Are you ready to commit to the journey? If the answer is yes, then you have to follow your heart, but the steps below are a basic guide:

1) PRAY - This applies no matter what your religion, but for me, my faith in God has given me the courage to take steps when the staircase was out of sight. Before quitting my real estate job, I would sit in my car before going into work, and have my own personal time with God. It was in this quiet time, that I heard myself asking for something specific. I found myself repeatedly asking God for an 'idea'. It was in this time, that I clearly understood my desire for entrepreneurship. That was my destiny, but it was many years of searching before that path became clear.

2) READ - It is often that the seed of a dream is planted by inspiration. What or who is it that inspires you? Read about the accomplishments of others. Magazines, books, newspapers, blogs. Today is a day of information. There are so many amazing people out there sharing their stories. Take in as much as you possibly can.

3) WRITE - This one may seem a little corny, but isn't it worth a try? So, take a piece of paper and a pen to a peaceful spot, outside with nature, if at all possible. Draw a line down the middle. On the left jot down the things that bring you joy and things that are important to you. It can be as simple and far back as hobbies that you enjoyed in your childhood, when there wasn't the pressure of bringing in a paycheck, or status. Don't think too much, just write. Then, on the right, list the things that don't bring you joy. List the things that you want out of your life, or things you want to change.

It's funny, I always say that life is a bit like a book that you can only read backwards. It all makes sense looking back. I always felt lost in my career search. I had no idea what I was supposed to do with my life. But, looking back, I started businesses and clubs as early as I could remember. I loved it. There was the ninja turtle club in elementary school, then the baby sitting club in middle school. In high school, I tried to start a grocery delivery company. Seriously, could it be more clear? Then, the funny part...my hobby in elementary school was fashion design. I would carry around a notebook and draw fancy dress designs. I never really wanted to be a fashion designer, but was always interested in the fashion business. Reading this paragraph it almost sounds silly that I was unsure of a career path. It is so black and white, but it certainly didn't feel that way.

The next step on your journey...ACTION. At this point, it comes down to faith. Do you have faith in yourself, in your journey, in your decision? If so, go get it. Earn it. Live the life that you dream of. It is completely possible.

Burn the boats

In recent months, I have spent time reading about and watching other people who have achieved 'success' in their lives. By success, I don't necessarily mean wealth, but more that true calling, purpose-filled life that I strive for. Obviously Oprah is at the top of this list for me, and she has impacted my life in major ways, including her contribution to my driving desire to start RuffleButts. It was a simple show about other entrepreneurs that lit my fire. Their excitement and passion pretty much jumped through the TV at me and said "you can do this"! Since then, Oprah has weaved in and out of my story in a few life-changing ways. She always seems to provide the positive influence that I need at the moment, which brings me to her recent interview with Tony Robbins. Tony made a statement that just resonated with me in every way. I'll let you watch for yourself the 1.5 minute video...

Tony Robbins on the One Word That Could Be Holding You Back

OWN president Sheri Salata took Tony Robbins' seminar with Oprah. Watch as Sheri and Oprah reveal one of their favorite lessons from the day.

This statement hits home with me in so many ways. My team is probably sick and tired of hearing me preach about commitment, but it is of the utmost important to me. As a business leader and entrepreneur, I feel that commitment is just a simple requirement. You're either in or you're out. I simply don't have the time to have anyone in our RuffleButt family that is not committed. To be honest, you really can't survive in a small entrepreneurial company if you are not. There is no wavering as a business leader. My team relies on me, trusts in me to make decisions every day. They trust in me to be committed to this journey, to this climb, and I truly am. For me, the commitment to RuffleButts is relatively easy. It is the other aspects of my life where this proves to be more challenging.

I've always been a runner. One that gets bored easily and moves onto the next thing. If I didn't like my school, I went to a different one. If I didn't like my job, I went and found a new one. What I gathered from this simple statement is that if I am going to do something, I must do it all the way. No back-up plan, no negative thoughts taking away my time and energy from the goal at hand. If I'm gonna conquer, I gotta burn the freakin boats. 

I'm not sure how this statement may apply to your life at this moment, but I have a feeling that it does in one way or another. If nothing else, I hope it makes you think, pushes you to grow. I know it did for me.

Tips for Running a Successful Company

In a magazine interview, I was recently asked for my top 10 tips for running a successful company. At first, I almost found it a little humorous...I am the one always reading the blogs and articles from super successful entrepreneurs (like Mark Cuban's 12 Rules for Startups or Tony Hsieh on Entrepreneur.com) for their tips. Why would anyone want to hear my advice?! Then, to give myself a little more credit, I had one of those crazy realizations that I have earned this spot. Don't get me wrong, I'm certainly no Mark Cuban, but I have technically built a multi-million dollar business. Who would have known?! I'm just a little girl from Kentucky. I didn't go to Harvard, I didn't even take my SATs! I'm just one stubborn, passionate, blessed, hard-working little momma, but it certainly took some lessons to get here. So, with that said, here are my top ten tips:

1.  If at any point you find yourself following another company and imitating their decisions, it is time to re-evaluate your business plan. In my eyes, it’s like a ship following behind Christopher Columbus. That’s no way to make history!


2. Surround yourself with people that support your vision. Entrepreneurship is a lifestyle and is certainly different from working at your average corporation. Your team must be committed to the climb and excited about the destination.


3.  Be prepared for an emotional roller coaster. It ain’t easy!


4. Think outside the box. Sounds cliché, but in today’s ever-changing environment, it is necessary to be innovative, creative, and open-minded.


5. Do more with less. Spend wisely.


6. Treat your customers and your team like you wish other businesses and previous bosses would have treated you.


7.  Don’t do it unless you love it. Running a successful company requires massive amounts of time, sacrifice, blood, sweat, and tears. In my opinion, in order to achieve true success, passion is a requirement.


8. Embrace change and do things differently. Don’t look to the industry to tell you what to do, show the industry what they should be doing.


9.  Dream big. Without dreams, you have no direction.


10. Run your business with humbleness and gratitude. Pay it forward, share your blessings, and never take success for granted.

Mompreneur "wannabe"

I received an email today from a sweet lady by the name of Kristina, who referred to herself as a "mompreneur wannabe". I chuckled to myself as I read her email, knowing that we all start at the "wannabe" stage at some point, but today, Kristina, I am giving you a new title..."mompreneur in-the-making"! I completely understand where she is coming from and her fun sense of humor, but I don't warmly recall the feeling of being a "wannabe" in the beginning. None of us really like being the freshman, especially coming into an industry that can be a bit old-school. I recall early on, getting unsolicited advice from "experts" in the industry, and darn it, if they weren't wrong on almost every piece of advice I decided to follow!! I specifically recall a Buyer reviewing my first sample line giving me all of her input on what people would buy, what they would "hate", and what would be my best sellers. The fabric that I was considering cancelling from the line, of course, she said would be the number #1. It become a joke in the "office" when that was the absolute worst selling fabric print from the first season! It was then that I vowed to followed my gut, to run this company using my best sense of right and my gut creativity.

This is much easier said than done, not only when you are the "freshman", but even three years in. People often told me that doing business this way won't work in this traditional world of apparel sales. DON'T LISTEN!! Do your research, be sure you have something to base your decisions on, then stick to what you know is right. Sometimes you'll succeed, sometimes you'll fall on your face, but you'll know that you followed your heart and weren't swayed by others.

Ok, so back to Kristina...she was asking what my suggestion would be to her. She is trying to get her children's clothing item off the ground, and is in the start-up phase. Her question, specifically, which comes first, the orders or the production? This is a very good question and one that has conflicting arguments for both sides. Obviously to a financial benefit, it is always great to have orders before you have the commitment of cash out of your pocket. On the other hand, I can't imagine having gone to Vegas when I launched RuffleButts without a production currently in place to fill the orders that were coming in. I'm honestly not sure how most companies do it, but from what I understand, many companies take orders for the season coming prior to placing their production orders. We don't do it this way. We almost always have stock for our customers and ship immediately, unless of course something is a huge seller and we sell out faster than we can produce. This is a risky situation for a company, but for us, it works.

I don't want to tell you to take the leap, but being completely transparent, that is exactly what I did. Kristina wrote in her email, "I'm wondering if this is risky, getting orders when I don't have product in stock, but to order all the product will probably cost around $*****, and what if nobody buys/likes it?" For me, this is exactly what I did. I dug deep, did a ton of research, a lot of prayer, got a lot of feedback from friends and family, and placed my first production order without a single customer order. Talk about some serious motivation...your family savings in little ruffled form, I knew that I had no choice but to sell it, to make it work. For me, this option paid off.

Kristina also wrote, "Any suggestions you have about starting your own business, I would greatly appreciate. It is very hard to get people to help you, everyones trying to protect their "sources"." Yes, in the beginning I found this super frustrating, but now three years in, I somewhat understand why. In this business, you must stay ahead. People will copy your products, even your business, as soon as they see that it is leading to success. Not everybody works in the most ethical of manners, so those of us that have paid the dues, cried the tears, put in the time, are hesitant to share our sources. With that said, it has always been important to me, from day one, to pay it forward and share as much as I possibly can...hence this blog!

I don't have the big answer, but I will tell you that in the beginning, you have a very life-changing decision to make. You can start small, making a few pieces here and there, trying to get orders to sell them...consider this the "mompreneur in-the-making". The other option, go for it, dive in, commit everything, and start out day one as an official "mompreneur". Don't worry, with this roller coaster of a ride, you will certainly earn the title! I don't think one is better than the other. It purely depends on what you are setting out to accomplish.

Acorn

I came across a quote by Ralph Emerson. "The creation of a thousand forests is in one acorn". How true is this?

I often think back to that moment when I made the decision to go after my dream. To put everything I had into this business...our savings, my pride, every ounce of my time, and my heart. It was all or nothing. I stood there on the cliff, of course super nervous about that step that was in front of me. I prayed about it, thought about it, and knew that I would never forgive myself if I didn't at least try. But what about failure? I was a business school graduate, and if I learned anything about entrepreneurship, it was that most businesses fail. What I also learned, that most successful entrepreneurs had failed at least once in their lives before they hit the jackpot. Ok, if I fail, I suck it up, learn from it, and move on. So much easier said than done! If I don't fail, well, my life would change forever!!

I have always been a little stubborn...well at least that's what my husband tells me =) So, I could take that stubbornness and turn it into something useful! I was new, naive, and completely in over my head. Bring it on!

That's easy for me to say today, right? Well, I am writing this for you. If you are at that step. If you have thought about your idea for years now. If you know what it is that you want in your life, but are afraid to fail, I am here to give you that little nudge. It doesn't matter if is a business idea or a personal dream. Want to write a book? Or make a life change? See, I've learned over recent years that life goes by really, really fast. But the cool thing about that, when you are steering the ship, it's an awesome ride!! And it's never too late!

Last week, I wrote about an Oprah episode that helped me to find my path. Ever since I started this company, I wanted to find a way to help other women in the way that Oprah and Sara inspired me. I obviously don't have quite the reach of Oprah =) but, this is my attempt at paying that forward. If I could give this gift that I have found to just one of you out there, that would be my true success. I'm not telling you to follow me, or even Sara, but follow your own dream, your own heart. You may feel like a little acorn out here with little impact, but Emerson was right, just one little acorn can create an entire forest.

Spanx for the inspiration

This post was inspired by a phone call I received this morning. I believe there are small moments in your life that truly change everything. Often we are unaware of their impact until months later, sometimes even years later, but they are moments that are ingrained in us forever. Over the years, I have shared many of my moments with you, specifically my "light-bulb moment" in the parking lot. Well, one moment that I don't think I have shared was a simple episode of Oprah. Quite honestly, I can't remember if they were one combined episode or if it was two separate episodes that aired very close together.

I remember vividly the passion in her voice, the excitement that consumed her, the fulfillment that seemed to radiate as she sat there with Oprah sharing her story. I knew that would be me someday. Ok, I REALLY, REALLY hoped that would be me one day! Her name is Sara Blakely, her big idea...SPANX! She went on to tell her story of flying all the way to Dallas to convince Neiman Marcus to sell her products. There was that fire that I longed for. She was young, ambitious and not too terribly different from me. I could do that, I could be that excited...please God, give me my idea!!

Then, it happened again. It was another episode of Oprah, Million Dollar Moms. Well, I was not a mom at that time, but again these women had done it. It was the story of Sherri Schmelzer that stood out to me this time. She had taken a simple idea and made millions. She worked hard, had found her niche and found financial success for her family. What made these women so different from me?? I could do this, I just knew it!!

Literally, it wasn't maybe 2 weeks later that my "light-bulb" moment occurred in that parking lot. Was this God's big flashing arrow sign for me? This way Amber, do it...go for it! It was in March of 2007 that I formed RuffleButts, Inc. Over the years, those moments have come and gone in my memory as I have trudged my own journey, but the phone call this morning reminded me how truly important those moments have turned out to be. I started this blog in hopes of inspiring other women to pursue their dreams, but I realized today that I owe a very large thank you to all three of these women, Sara, Sherri, and of course Oprah. All three of them had a hand in my destiny, little me, just a twenty-something at the time, searching for my own journey. You never really know who you are going to touch, who is begging, praying for their own light-bulb moment. I hope that someday I am able to pay that forward!

Trade shows and events

I am often emailed with specific business questions, and although I would love to answer them all, I sometimes fall a little behind. In attempt to help anyone and everyone finding this type of info helpful, I am going to try to give you my 2 cents here:

For national trade shows...
I am truly not the expert on this one. The only trade show that I have personally attended was KIDShow Las Vegas when I first launched the company in 2007. Ever since, I have been torn on the decision to attend these events. The cost is extremely high when factoring in travel and all of the additional costs on top of the booth. Although, with that said, it is all about ROI. If you write enough sales to cover your cost, it is a no-brainer, especially with re-orders down the road. If you don't write enough sales to cover the cost, is the exposure worth it? The trouble is you never know how much you're gonna write until the money has been spent and the show is over.

Another interesting piece of this puzzle for us is that we have been extremely blessed by the fact that 95% of our wholesale customers have come to us. In the past 3 years, we really haven't participated in trade shows or trade advertising. Fortunately, we have incredibly supportive fans who often recommend our products to their favorite stores. We also have two super sweet sales reps at their local markets who have introduced their clients to our brand. As our business grows, we continue to expand and explore other opportunities, but so far this is where we stand with trade shows.

Here is a list of the children's trade shows that I seem to hear about most often over the years (just in case it is helpful):
KIDShow Las Vegas
ABC Kids Expo
Bubble New York
ENK Childrens Club

Other events (specifically the Boom Boom Room):
Ok, I get this question often, and I totally understand why, but it is a tough one to answer. Here's why...I truly believe that most events are what you make of them and 90% of the time, they are a lot of expense for an ROI that rarely justifies it. For me personally, I am glad that we did the Boom Boom Room and am grateful that Jayneoni extended the invite. With that said, I feel like, over the years, it seems as though almost all children's product companies have received the same invite, and the reviews are quite mixed. For me, it is all about expectations. If you expect to walk into some event, to be surrounded by glamorous celebrities and for your line to become a Hollywood hit overnight, then this is not the place for you. If you are going into this as a possible press opportunity and fun experience, then I think it could be worth the cost. For me, I'm glad we went when we did, but don't have plans to return in the near future.

I find that so much in this business is hit or miss, trial and error. You truly have to find what works for you. I would say that most of our business friends do participate in these trade shows and some attend the Boom Boom event year after year. I find that I often stray from the norm in the business and do what works for us. With that said, this may not necessarily be what works for you.

On your journey

It is crazy to think that I am more than three years along my RuffleButts journey! It seems like yesterday that I sat in our little South Florida condo searching endlessly for information on apparal, manufacturers, marketing, entrepreneurship. I knew my life was about to change, but I really had no idea to what extent. To be honest, I was a bit lost, and completely overwhelmed. It is now three years later that I realize that the journey never really ends, it just changes paths.

I often think back to those early days, as I questioned my abilities, my ideas, my strength. Now, three years later, I now know I am tough as nails, and some ideas are good, others could be better. I've learned that I am not perfect, but I have a big heart and can do more than I ever imagined possible. I've learned that I have failed many times in this process and am sure to do it again and again, but I will get back up and still move forward with every bit the determination, morals and optimism. I often try not to get jaded by the industry. This truly is not saying anything negative about the children's apparel industry, as I often felt the same way about real estate. Once you are in a certain industry for a while, it's becomes easy to stay in the box, to watch what others are doing. In the beginning, I was so naive, I didn't have a clue what others were doing. I didn't know about trends, or trade shows, or safe designs. I just made what I liked, at a quality level I was proud of, and sold to anyone who appreciated my creations. I try to keep that mindset, to do things differently, to keep the fundamentals important...our team, our ethics, our big dreams, and the box with no walls.

If you are in the beginning stages of anything, or even 3 years on your own journey, don't forget that you are not alone. We all faces times of challenge, of feeling totally in over our heads. Don't get stuck looking at everyone else.

It has been recently that we have had numerous companies copy our designs. And when I say copy our designs, I don't mean similar colors, or similar bloomers, I mean literally copying the designs. At first, I had my panties in wad, less about them copying, but more about taking with no regard, what I have devoted endless hours to creating. It was then I realized that these companies are truly at a loss. If they are spending their time watching what we are doing, they will never be ahead, always tailing behind. This is big picture here, I'm not just talking about in designs, I mean in life. If you are comparing your mothering abilities to your neighbor, your style to your best friend, your financials to your sister-in-law...you will never be good enough, for yourself. If you copying other companies instead of following your own dream, you will never truly succeed, and you certainly can't ever be proud. I, as well as most in the industry, take inspiration from many places, some being other designs that we've seen along the way, but that is a whole different story. Regardless, I received a piece of advise from a pilot recently that is quite applicable...he told me that all good pilots focus on the end of the runway. They can't be bothered by any distractions along the way or it could cause them to make major mistakes.

So, where ever you are along your journey, heed his advice...focus in the distance, on your destination and you will stay on track. Don't let yourself feel smaller than others, as I guarantee they were at this point at one time as well. Always hold yourself (and your business if you are an entrepreneur) to high standards and don't waiver on the things that are truly important, no matter what the cost. We have a quote on the wall of our office here at RuffleButts:

"Thing BIG, be honorable, and always give more than expected"