Wednesday, February 24, 2010


"Wow is all I can say!" That was the first sentence of Shanna's (Layla's mom) email to me at 3:40 this morning. I 2nd that!! As she sat by Layla's side, Shanna was amazed by the number of people that all came together in support of Layla. I couldn't sleep, my mind was spinning. Incredibly, we met our goal in mere hours yesterday, and are sending over the check today. I can honestly tell you this is the most fun I have had writing a check of this size, knowing that it is going to such an incredible cause! We are a small company, I only wish we could do so much more.

I had tears in my eyes as I typed yesterday's post. Today, I again can't hold back the tears, but they are tears of hope, of pure awe. This little girl has touched us all. She has brought us to tears. She has inspired us to smile. She has made us hold our little ones a little closer. She has forced us to take a moment to appreciate life. She has generated SO MUCH LOVE.

Layla will soon be healed of this devastating disease, whether it is here on Earth or with her Heavenly Father. All I have to say, is I can't imagine the welcoming party they will be throwing for this amazing little lady when she is called Home, whenever that may be.

I take this moment to thank you all, from the bottom of my heart, for your support, your kind words, your love, and most of all, your prayers for Layla. This was not about me, or RuffleButts, or anything else for that matter. It was about doing anything I could think to do to give back to this precious child that has given us all so very much. I am honored to be able to do that in this small way.

Isn't it truly amazing what can be accomplished when we come together in love!

Tuesday, February 23, 2010

Layla Grace

It is with tears filling my eyes that I write this post. This is a situation that has been in my heart for many months and I have chosen up to this point to keep it personal. It is today that I feel led to share this journey and it is with the support and permission of the people involved that I make this public.

Where to start? Back in the summer of 2008 I began working and communicating with a mom and fellow business owner Shanna. She was inspired by her precious daughter, Layla Grace to start a fun website called Baby Wears Prada. Shanna became a fan of RuffleButts and Layla could not have been cuter in her little ruffles. In May of 2009, I received an email from Shanna that would touch me deeper than I ever knew possible, by someone that I had never actually met in person. This email shared the shocking and devastating news that Layla Grace had been diagnosed with a rare form of cancer called Neuroblastoma. She went on to tell me that this is one of the hardest form of cancers to treat and came with a 30% survival rate. I just knew in my heart that Layla would beat this, she would be in that 30%!! It was then that Layla began the fight of her life.

Shanna has shared her journey in touching and inspirational posts at It is often that her writing reminds me to truly treasure every moment of motherhood. Shanna is an incredibly brave woman and it is quite evident that she has raised an amazingly strong little lady with a very fitting middle name. I can't even begin to share here the battle that Layla has been fighting for many, many months. This precious child has gone through more than any one of us could even imagine, and she is still a smiling little joy. Layla has touched more lives through her story and her smile than most of us could dream in our 30+ years. I can honestly say, she has changed not only my life, but also my daughter's, as I will not take a single moment for granted. I give Aubrey an extra hug every night because of Layla Grace. That is a gift that can not be repaid.

A few weeks back, I read the post that I never saw coming. After all of this suffering and fighting, the cancer had continued to spread. It had taken over, and Layla's fight would soon end. I was devastated, questioning everything, angry, saddened. It just didn't make sense that Layla would have to go through all of this, that Shanna and her family would have to go through all of this. Then, I quickly returned to my faith. Layla's life held more meaning in the short years that she spent here on Earth, than I can ever hope for mine. The cancer may appear to have won this battle, but it did not. Layla is victorious and more so than any of us can know at this point in time. Miracles happen every day, and Layla is still with us today, but the reality is that the doctors gave her less than a week last week. She continues to prove them wrong, maybe so she can touch just a few more thousand lives in these days. Layla will be in a glorious place with her Maker in the days to come.

The reason that I made the decision to share this story is because I need you behind us. After much prayer, we have made a personal and professional decision to get involved. Although money is probably far down the list of Shanna's concerns at the moment, I know that her family is facing costs that most of us will never know. I would like to hope that if I were in Shanna's place, that our friends and family would rally with me in support. I do not understand God's journey for Shanna or Layla, but I do know that it is His plan. I also know that it is His plan to use us to help in any way we can. I am so incredibly blessed to do what I love every day and to make a living from it. It was my commitment from day one to share the blessings of RuffleButts with those in need. I can not think of a better cause.

So, here's where you come in...I know we are all facing our own personal financial situations and not everyone is in a position to give, so we had an idea. We are going to give for you!! If you want to help, but don't have the extra cash, you can still give. Mark and I have committed our own personal amount to Layla Grace, but we are going to add $1 to that amount for every "fan" you refer to us through Friday, March 5th. So, you want to give $100 to Layla Grace, just send out an invitation to your 100 friends, and once they join our RuffleButts Page as a "fan" that is $100 to the pot. Want to give $500...ask your friends to send out the request to their's that easy! The money will be going directly to the bank in Layla's name, which is tied to her medical account. We will give up to $5000, in addition to our own personal commitment. We currently have 1216 fans, so keep your eyes on our page to see your generous work paying off! If you would like to give additional funds or prefer to give directly, you can go to and click the "donate" button on the right side of the page. The FaceBook idea is a little outside-the-box, but we would like to give you the opportunity to experience the joy of giving without the financial strain.

This is the first time that I have turned to the friends and family of RuffleButts in a fundraiser for someone else, but I feel very led to do this. I hope you have read this with an open heart, and will think of Layla this week when your kids are wearing you down. Little Layla, you are in our thoughts and prayers every single day. You are a miracle in more ways than one!

Wednesday, February 17, 2010

First Day of School

Yesterday was my baby's first day of school...okay, well pre, pre-school, but still! I know I am a big dork, but I was very excited for Aubrey to go and make her first friends, eat out of her first lunch box, meet her first teachers, and most importantly, to have the opportunity to learn and grow on a daily basis. She is a little firecracker and she was so ready to be in that environment. Mark and I were so silly, getting up super early to pack her little lunch and get her all ready for her big day. We took pictures (which unfortunately are still on the camera at the moment), and were all giggly watching our little girl growing up! Today was her 2nd day, and I snapped this pic on my camera phone before running out the door. Not the best pic in the world, but had to share my little cutie in her RuffleButts ready to head out to SCHOOL! Wow, this mommy thing goes fast...and I love every minute of it!

Friday, February 12, 2010

Undercover Boss

Although I am sadly a fan of some reality shows, I didn't watch the recent "Undercover Boss" show. I must admit I was intrigued when I saw the preview, mostly curious as a business owner myself, but missed the show. Since then, I understand there has been a bit of controversy over the premise behind the show...people love controversy!!! Anyway, Mark sent over a quote to me this morning from an interview with president and COO of Waste Management, Larry O'Donnell (the CEO on the show) posted on The Corner Office Blog. This quote really hit home with us, as this is very much our philosophy as well. We are obviously a MUCH smaller company, but I firmly believe that you must have a positive experience behind the scenes to share a positive experience with your customers.

"When you can transform your company from a place where people just show up to collect a paycheck to a company where they feel appreciated, they feel recognized, they feel like they have a voice and they become engaged in helping you solve the problem, what a powerful company."

Monday, February 8, 2010

Ellen's Request for Jessica Alba

So, here's the was super late on Tuesday night, when I received an email from one of the producers over at the Ellen Degeneres Show. She was contacting me to find out if I could help her purchase a Swiss Dot w/Red Ruffled RuffleButt Baby Bloomer for Ellen to give to Jessica Alba in celebration of her new movie Valentine's Day. I thought this was a perfect gift for the occasion, and just knew that Honor (Jessica's 20 month old daughter) would look precious in her little ruffled diaper cover. We knew there was a good chance that they would not "plug" the brand, as it was not a promotion, it was a genuine gift. Needless to say, we are honored that Ellen would pick our RuffleButts as her gift to Jessica, and we can't wait to see Honor in her new little RuffleButts!

View the Offical Press Release Here

Wednesday, February 3, 2010

RuffleButt Bikinis

It has been a bit of a journey on these...we worked with a new factory, we found the perfect swimwear fabrics, developed them, shipped them to the factory, and then poof, everything was gone, just days before we were supposed to receive the entire shipment of production. Well, lesson learned and doors opened. Everything happens for a reason, right! Well, I am so excited to introduce a wardrobe essential for every little cute patootie...

And yes, Aubrey was roped into being our official "Bikini model" since we were on such a tight time-frame! I'm a proud little mama =)