Bum day

Have you ever noticed as women, that we aren't allowed to have a bum day. This is not that others don't allow it, but we are too hard on ourselves to actually admit a plain old yucky day. Rough morning, husband pushing your buttons, kids making you crazy?? Yes, but we put on a happy face and answer with "I'm doing great!". Don't get me wrong here, I'm not saying we should all pout around when things get tough, but I do think we should be allowed to wallow in a bum day every now and then. Well, today is my day! My life is good, I love my job, but today is just my day. I kinda want to curl up and watch recorded Oprah all day. I want to get in my car and drive back to Kentucky (my home state), and have my mom be a momma for the day. I want warm soup, a pedicure, and to lay on the couch. Oh, I know, I sound so spoiled...don't read me wrong here, I'm not actually doing any of those things, but a girl can dream, right?!

So, today, if it is your day or not, I am here to tell you that we are not perfect, and today, I am not pretending to be. I'm not the CEO mom who has it all together. I'm not wonder woman, the strong leader, the super mom, the creative designer...I'm just a regular gal, a little worn down, having a little bit of a bum day.

I will tell you this though...I know how lucky I am, when I am feeling just a little down, all I have to do it go to our RuffleButts facebook page. We have the BEST customers in the world and they bring me so much joy!!

Manufacturing challenges

Have you ever noticed in life, how when one door closes (and feels like it is slamming you shut on the outside), that somehow one almost always opens? Now, three plus years in dealing with issue after issue in manufacturing, I am just now starting to get a handle on things. No, this is not the first time I have said this, and I am definitely still not completely there, but it has truly taken me this long to START to get a handle on things. Manufacturing is by far the most challenging aspect of running this business. It affects everything. And, it is the one factor that I can't directly do myself. If we have issues in the office or someone else let's me down, often I will just work longer and harder to get the job done. Manufacturing is different because it is MUCH too much for me to do. We need long-term partners that I can count on. Seems simple, right? Somehow, so many of them have let me down in so many ways.

Yesterday, I was about at my end. I found out that yet another item from our fall line has issues. Yes, I will admit that my standards are high, but my customers deserve this. So, we are facing yet another delay on one of our items. At least our factory understands my standards and is willing to remake garments that do not meet them, but all of this takes more time. I don't have any more time to give!!! Why, oh why, can't a factory just deliver our products on time??

Then, today I realized that yet again, I left my faith somewhere in the dust. Amber get yourself together! Remember, sometimes God's plan is not easy...if we didn't face challenges with one manufacturer, we may not have ever found the right manufacturer. I am a very forgiving and sometimes an easily taken advantage of kind of person. I want to give everyone a 2nd, 3rd and sometimes 4th chance. This is a BIG mistake in business, especially in manufacturing. If they do it more than once, they will do it again. Don't get me wrong, I think everyone deserves a 2nd chance, but that's it. Habits are habits and evidence to me that things will only get worse down the road.

So, today was a nice reminder that often when one door closes, there is another just waiting to be opened. Sometimes change is part of the journey, part of progress. And, delays are disappointing, mostly because I always hate to let down our customers, but sometimes they are needed as part of that progress.

I'm learning and growing, also part of the journey. It never stops.

Getting into stores

In response to this blog, I receive numerous emails from other entrepreneurs looking for input and/or guidance regarding specific situations. I would say that manufacturing seems to be the biggest challenge across the board, but once you finally have something made, the next most popular question is how to get it into stores. Yes, this is the million dollar question! Over the past few years our company has grown organically, but I have often thought, it sure would be nice if all of the stores that are just now learning about us had heard of our brand even just a year earlier! They often feel the same way, once they find that our products are typically a pretty consistent seller for them. So, how do you get your products into stores?

1. Word of mouth
Yes, the is obviously the easiest and least time-consuming, but is the non-aggresive approach of letting stores learn about your products through other avenues. I always love to hear that a store is applying to carry our products after numerous customers have requested that they carry our brand! This obviously shows us that we are on the right track, but it also shows me that we have not done a great job of letting these stores know that we exist.

2. Advertising
This is obviously the most expensive form of spreading the word. The great thing is that it most often pays for itself in the long-run, but in the start-up phase, we all know that cash is not always the easiest thing to come by.

3. Editorial
This is definitely my recommendation for those of you in the beginning phases. Truly it is wonderful at any stage, but the great thing about editorial is that it doesn't cost a thing. Okay, maybe a sample or two, but that is certainly well worth it! Editorial was a large factor in our initial growth. We were very fortunate to receive buzz from some fabulous publications that really helped to earn us credibility as we were gaining momentum. My advice here...you don't get what you don't ask for you. Get out there, you have nothing to lose!

4. Selling directly to stores
This can be a bit discouraging at first, but if you have proof and therefore confidence that your products will sell, that will relay to your wholesale customers. Don't waste their time, know who they are and why your products are a good fit. Also know that you will receive more "I don't have time" than "sure, let's take a look at that", but for every "sure" your brand is building and the ratio works itself out as stores realize that there really is something in it for them. Put yourself in their shoes...there are truly a ton of great products out there, but there are also quite a few that aren't so great. They need to know that this is going to help their business.

When selling to stores, what do you need (this was a question that I just received this week, specifically inquiring about the items below)? Hope this is helpful Kristi!
1. Brochures / line sheets
We started out with basic line sheets, but have found them to be a bit old school in some ways. Obviously they are neccessary, but my advice is to keep them simple. Let stores know what you are offering and at what price. We now use a simple brochure for our basic products to convey the line in general and then we assist them in selecting the items best for their store.
2. Swatches / samples
If you are meeting with a store in-person, they will likely want to see some samples and swatches. They are just like any shopper, and if possible, would like to see what they are purchasing. I wouldn't advise taking in your entire apparel line on the first appointment, but be prepared to give them a good feel for your product. This is also where websites can be super helpful. If you have great lifestyle pictures on your website, this can often eliminate the need for samples, saving everyone the hassle.
3. Sales order form
Yes, once they give you their order, you will need to write it on something (unless you have an online ordering system). Honestly, I ordered a ton of carbon copies of a RuffleButts order form when we first started, and I still have them sitting in our office today. We RARELY use these since most of our ordering is through our website, but you better have something that looks professional to take orders in the beginning. Here is a link to a sale order that I found online. It is pretty basic, but a good guideline for getting started.

So, this is all just my personal opinion, but I hope it helps =)

My little RuffleButt

It is not often I talk about my little RuffleButt here on the RuffleBlog, but today, I had a little revelation. I started RuffleButts with the intention of doing a handful of things, one of which was making people smile. Seems simple, and almost a little corny, right? Well, after living the fast-paced life of million dollar real estate in Dallas, I was ready to sell to moms instead of millionaires. Ok, maybe a few millionaire moms included, but to people who just wanted to dote on their baby girls and enjoy life. It is so fun to see people repeat our brand name, or just to see their reactions to our little ruffles...9.9 times out of 10 it is a big grin, a HUGE reward for what I do every day.

I started RuffleButts before I was a mom myself. I always knew I wanted to be a mom, but God decided his plan was a little later than I had anticipated. I put everything I had into this business and it really became my baby pre-baby. It gave me such joy, such reward, I felt like the luckiest girl in the world.

Then came my Aubrey! I had no idea what these little people do to your life. So, this morning as Aubrey and I stood in the kitchen ready to head out the door to school, I looked at her and that great big grin and realized that I now get to do two things that are all about the smiles...share RuffleButts and be a mom. Life doesn't get much better!

Ok, I'm certainly not pretending that I don't struggle like every other woman in this world...that I wasn't in a battle of the wills with my toddler just last night. Yes, she is a strong-willed little lady, and absolutely HATES brushing her teeth! Yes, I am like every other mom, but it is smiles like these that remind me how blessed I truly am!

Acorn

I came across a quote by Ralph Emerson. "The creation of a thousand forests is in one acorn". How true is this?

I often think back to that moment when I made the decision to go after my dream. To put everything I had into this business...our savings, my pride, every ounce of my time, and my heart. It was all or nothing. I stood there on the cliff, of course super nervous about that step that was in front of me. I prayed about it, thought about it, and knew that I would never forgive myself if I didn't at least try. But what about failure? I was a business school graduate, and if I learned anything about entrepreneurship, it was that most businesses fail. What I also learned, that most successful entrepreneurs had failed at least once in their lives before they hit the jackpot. Ok, if I fail, I suck it up, learn from it, and move on. So much easier said than done! If I don't fail, well, my life would change forever!!

I have always been a little stubborn...well at least that's what my husband tells me =) So, I could take that stubbornness and turn it into something useful! I was new, naive, and completely in over my head. Bring it on!

That's easy for me to say today, right? Well, I am writing this for you. If you are at that step. If you have thought about your idea for years now. If you know what it is that you want in your life, but are afraid to fail, I am here to give you that little nudge. It doesn't matter if is a business idea or a personal dream. Want to write a book? Or make a life change? See, I've learned over recent years that life goes by really, really fast. But the cool thing about that, when you are steering the ship, it's an awesome ride!! And it's never too late!

Last week, I wrote about an Oprah episode that helped me to find my path. Ever since I started this company, I wanted to find a way to help other women in the way that Oprah and Sara inspired me. I obviously don't have quite the reach of Oprah =) but, this is my attempt at paying that forward. If I could give this gift that I have found to just one of you out there, that would be my true success. I'm not telling you to follow me, or even Sara, but follow your own dream, your own heart. You may feel like a little acorn out here with little impact, but Emerson was right, just one little acorn can create an entire forest.

Spanx for the inspiration

This post was inspired by a phone call I received this morning. I believe there are small moments in your life that truly change everything. Often we are unaware of their impact until months later, sometimes even years later, but they are moments that are ingrained in us forever. Over the years, I have shared many of my moments with you, specifically my "light-bulb moment" in the parking lot. Well, one moment that I don't think I have shared was a simple episode of Oprah. Quite honestly, I can't remember if they were one combined episode or if it was two separate episodes that aired very close together.

I remember vividly the passion in her voice, the excitement that consumed her, the fulfillment that seemed to radiate as she sat there with Oprah sharing her story. I knew that would be me someday. Ok, I REALLY, REALLY hoped that would be me one day! Her name is Sara Blakely, her big idea...SPANX! She went on to tell her story of flying all the way to Dallas to convince Neiman Marcus to sell her products. There was that fire that I longed for. She was young, ambitious and not too terribly different from me. I could do that, I could be that excited...please God, give me my idea!!

Then, it happened again. It was another episode of Oprah, Million Dollar Moms. Well, I was not a mom at that time, but again these women had done it. It was the story of Sherri Schmelzer that stood out to me this time. She had taken a simple idea and made millions. She worked hard, had found her niche and found financial success for her family. What made these women so different from me?? I could do this, I just knew it!!

Literally, it wasn't maybe 2 weeks later that my "light-bulb" moment occurred in that parking lot. Was this God's big flashing arrow sign for me? This way Amber, do it...go for it! It was in March of 2007 that I formed RuffleButts, Inc. Over the years, those moments have come and gone in my memory as I have trudged my own journey, but the phone call this morning reminded me how truly important those moments have turned out to be. I started this blog in hopes of inspiring other women to pursue their dreams, but I realized today that I owe a very large thank you to all three of these women, Sara, Sherri, and of course Oprah. All three of them had a hand in my destiny, little me, just a twenty-something at the time, searching for my own journey. You never really know who you are going to touch, who is begging, praying for their own light-bulb moment. I hope that someday I am able to pay that forward!

Trade shows and events

I am often emailed with specific business questions, and although I would love to answer them all, I sometimes fall a little behind. In attempt to help anyone and everyone finding this type of info helpful, I am going to try to give you my 2 cents here:

For national trade shows...
I am truly not the expert on this one. The only trade show that I have personally attended was KIDShow Las Vegas when I first launched the company in 2007. Ever since, I have been torn on the decision to attend these events. The cost is extremely high when factoring in travel and all of the additional costs on top of the booth. Although, with that said, it is all about ROI. If you write enough sales to cover your cost, it is a no-brainer, especially with re-orders down the road. If you don't write enough sales to cover the cost, is the exposure worth it? The trouble is you never know how much you're gonna write until the money has been spent and the show is over.

Another interesting piece of this puzzle for us is that we have been extremely blessed by the fact that 95% of our wholesale customers have come to us. In the past 3 years, we really haven't participated in trade shows or trade advertising. Fortunately, we have incredibly supportive fans who often recommend our products to their favorite stores. We also have two super sweet sales reps at their local markets who have introduced their clients to our brand. As our business grows, we continue to expand and explore other opportunities, but so far this is where we stand with trade shows.

Here is a list of the children's trade shows that I seem to hear about most often over the years (just in case it is helpful):
KIDShow Las Vegas
ABC Kids Expo
Bubble New York
ENK Childrens Club

Other events (specifically the Boom Boom Room):
Ok, I get this question often, and I totally understand why, but it is a tough one to answer. Here's why...I truly believe that most events are what you make of them and 90% of the time, they are a lot of expense for an ROI that rarely justifies it. For me personally, I am glad that we did the Boom Boom Room and am grateful that Jayneoni extended the invite. With that said, I feel like, over the years, it seems as though almost all children's product companies have received the same invite, and the reviews are quite mixed. For me, it is all about expectations. If you expect to walk into some event, to be surrounded by glamorous celebrities and for your line to become a Hollywood hit overnight, then this is not the place for you. If you are going into this as a possible press opportunity and fun experience, then I think it could be worth the cost. For me, I'm glad we went when we did, but don't have plans to return in the near future.

I find that so much in this business is hit or miss, trial and error. You truly have to find what works for you. I would say that most of our business friends do participate in these trade shows and some attend the Boom Boom event year after year. I find that I often stray from the norm in the business and do what works for us. With that said, this may not necessarily be what works for you.

On your journey

It is crazy to think that I am more than three years along my RuffleButts journey! It seems like yesterday that I sat in our little South Florida condo searching endlessly for information on apparal, manufacturers, marketing, entrepreneurship. I knew my life was about to change, but I really had no idea to what extent. To be honest, I was a bit lost, and completely overwhelmed. It is now three years later that I realize that the journey never really ends, it just changes paths.

I often think back to those early days, as I questioned my abilities, my ideas, my strength. Now, three years later, I now know I am tough as nails, and some ideas are good, others could be better. I've learned that I am not perfect, but I have a big heart and can do more than I ever imagined possible. I've learned that I have failed many times in this process and am sure to do it again and again, but I will get back up and still move forward with every bit the determination, morals and optimism. I often try not to get jaded by the industry. This truly is not saying anything negative about the children's apparel industry, as I often felt the same way about real estate. Once you are in a certain industry for a while, it's becomes easy to stay in the box, to watch what others are doing. In the beginning, I was so naive, I didn't have a clue what others were doing. I didn't know about trends, or trade shows, or safe designs. I just made what I liked, at a quality level I was proud of, and sold to anyone who appreciated my creations. I try to keep that mindset, to do things differently, to keep the fundamentals important...our team, our ethics, our big dreams, and the box with no walls.

If you are in the beginning stages of anything, or even 3 years on your own journey, don't forget that you are not alone. We all faces times of challenge, of feeling totally in over our heads. Don't get stuck looking at everyone else.

It has been recently that we have had numerous companies copy our designs. And when I say copy our designs, I don't mean similar colors, or similar bloomers, I mean literally copying the designs. At first, I had my panties in wad, less about them copying, but more about taking with no regard, what I have devoted endless hours to creating. It was then I realized that these companies are truly at a loss. If they are spending their time watching what we are doing, they will never be ahead, always tailing behind. This is big picture here, I'm not just talking about in designs, I mean in life. If you are comparing your mothering abilities to your neighbor, your style to your best friend, your financials to your sister-in-law...you will never be good enough, for yourself. If you copying other companies instead of following your own dream, you will never truly succeed, and you certainly can't ever be proud. I, as well as most in the industry, take inspiration from many places, some being other designs that we've seen along the way, but that is a whole different story. Regardless, I received a piece of advise from a pilot recently that is quite applicable...he told me that all good pilots focus on the end of the runway. They can't be bothered by any distractions along the way or it could cause them to make major mistakes.

So, where ever you are along your journey, heed his advice...focus in the distance, on your destination and you will stay on track. Don't let yourself feel smaller than others, as I guarantee they were at this point at one time as well. Always hold yourself (and your business if you are an entrepreneur) to high standards and don't waiver on the things that are truly important, no matter what the cost. We have a quote on the wall of our office here at RuffleButts:

"Thing BIG, be honorable, and always give more than expected"

Triple the blessings

Last week, a picture was passed around our office due to the pure joy that it evoked. One of our super sweet customers posted the picture on our facebook page to share her precious little angels. When I laid eyes on this picture, I couldn't contain the huge smile that immediately came to my face! Not only was it truly to so fun to see our creations contributing to this most precious picture, but it was also a reminder of God's most incredible creations, babies.

It was not until today, that I realized the much deeper story behind this picture. You know, we all get so caught up in our own lives, and especially on facebook, things can be so removed. It was a reminder to me that everyone has a journey, and most often others are so unaware. Okay, so back to the story...after seeing the picture, I just knew I had to share this joy with others. I contacted Tami, the mom, and she put me in touch with Jamie, the photographer. Today, Jamie and I got the chance to chat, and wow, what a fabulous photographer - not just in talent, but also in heart. Jamie went on to tell me how this picture truly came about...and I warn you, get out the tissues!

So, Jamie was running a contest for a free session at Jamie Burnett Photography. Not only was she touched by the incredible contest entry sent to her by Tami, but also the multiple entries from Tami's friends and family willing to give away their winning session to Tami. After reading her story, this mom is beyond well deserving, not only of a free photography session, but also of this INCREDIBLE blessing that God has given her and her family, times THREE!!

Take a minute to read Tami's story below, and then give your children a very big hug!

We had twins in June of 2008, a boy and a girl Audrey and Avery. A couple of hours later, the nurse rushed in and said, “we need to get Momma in the NICU right away.” I was nervous and felt like I couldn’t get there fast enough.When they rolled me into the NICU the doctor proceeded to tell me that their hearts both stopped at the same time. She went on to say things, but I just didn’t understand what she was saying. I looked at Adam and he said, “Our baby girl is gone.” I was in complete shock. After much persuasion, the nurse convinced me to hold her, I didn’t want to hold her out of fear, I didn’t want to face reality. I still wanted her hooked up to those machines, because that meant she was still alive. But they unhooked her and wrapped her up in a blanket and put her in my arms. It was so hard. My body was going into physical shock (septic shock) due to the massive amount of blood lost during surgery, and my heart, and mind were in shock and not able to comprehend the magnitude of loss I just experienced. We sat there, crying, and staring at her. She was so beautiful and perfect, I couldn’t understand how she couldn’t be alive. My wheelchair was parked in the middle of my twins, and to my right was our sweet boy, Avery. As we looked into Audrey’s face, heartbroken, we would look up and see Avery’s tiny body, fighting for life. They worked on him for another hour and half. The doctor explained that there wasn’t anything left for them to do and asked what we wanted them to do. I looked at her and said that I know what she was saying, but I couldn’t tell her to stop trying. How can you tell someone to stop trying to do everything they can to save your child? Just minutes later, he was gone. We never thought about taking pictures of them, we weren’t ready or had planned to have them on that day and so we didn’t have a camera with us.

I never knew leaving would be so difficult. There were no babies in my arms and no carseats to fill. We had their funeral the day after our 8th anniversary and then we were faced with a new life and learned how strong we were and how good God is. God has been our rock. Adam is such a strong man of God and really helped me get through it. We never gave up hope. In fact, we didn’t have a middle name for Audrey and during the time I was in my room after they were born, I starting thinking about her middle name. Immediately, I felt like I heard the name Hope being spoken. It was so clear that this was to be her middle name, I couldn’t believe I hadn’t thought of that before! But little did we know that “Hope” would be what would bring us through the most difficult time of our lives, and keep us living. If it weren’t for hope we wouldn’t have had the strength to keep trying. We tried IVF again in Jan 09 and June 09 with no success. We tried again in October and are finally pleased to be pregnant…with triplets and we are due on our 10th anniversary!!

Because we didn’t have the opportunity to take professional pictures with Audrey and Avery, it is even more important and on the forefront of our minds with the delivery of our triplets. We want to make sure that we capture their first few weeks here with us with special portraits and capture their smallest of features. We can’t go back and get close up shots of our twins tiny feet or hands, but we can with our triplets and don’t want to miss this opportunity to celebrate their lives through photographs.

Not only was I inspired by Tami's strength, but I was also blown away by Jamie's generosity. Not only did Jamie give Tami this free photography session, but she hauled her kids and all, more than 11 hours to photograph these precious little baby girls. My philosophy in life is when you put good out there, and have faith, it comes back ten fold. This is evidenced time and again, but Tami and Jamie, you are both an inspiration to us all, and I am truly grateful for that.

I hope you all enjoy this photograph as much as I do!

Celebrations

So today was a big celebration in the Schaub household...it was the first pee pee in the potty for Aubrey! It was a funny mommy moment for me this morning, as I was getting Aubrey up, she asked to go potty. This was not a first for us, but it was definitely a first when I place her on the potty and tah-dah, she actually did something! I sat there cheering on my daughter for her big accomplishment, and I was chuckling to myself. My, how life changes!

It is so incredible how children bring this overwhelming smile to life. How this little tinkle in a big ceramic bowl brought me so much joy! I know, sounds corny, even to me, but it is so true. It is an amazing journey to watch as Aubrey is speaking her first sentences, understanding actions and reactions. And now to watch her growing up and learning the fundamentals of life, it is beyond joyous.

And, then I had a moment of realization...why don't we do this for ourselves? Why don't we stop to celebrate our little accomplishments? Why do we do it for our children and not ourselves? With RuffleButts, Mark and I often joke that we are so busy with the next thing on our list, that we rarely stop to celebrate the victories. Although we laugh about this, it is not a good habit. This month, I have decided, we are stopping to celebrate. I have booked a small vacation for Mark and me. I tend to have my best business ideas, when my mind is fresh and not busy with a "to-do" list. This and it is our 6-year wedding anniversary, so we are stopping to celebrate. We are also going to have a little celebration in the office. We have the most awesome team here at RuffleButts. They work so hard day in and day out to take care of our customers, so this month, we are stopping to celebrate them. I may not do the potty cheer, but I don't ever want to be too busy for the smiles and cheers of little celebrations!

Today, whatever it may be, don't forgot to cheer yourself on. You work hard, you sometimes may feel overwhelmed, you may not be perfect, but don't forget the little celebrations along the way!