This has been a very busy and exciting week here at the RuffleButts office. Our goal for last week was to launch our official office "PR Project". This included a brainstorming meeting and then a lot of time staring at the computer working on our list of contacts. I have learned in this business that PR is so very important - you can have the most creative, adorable product in the world, but if no one knows about it, you really don't have much of a business.
We were so fortunate to be recognized by babytalk Magazine last month, but as those issues are starting to disappear from the racks, we need to make sure that our next project is lined up and ready to go. There are so many fabulous outlets out there to share our creations, now we are just facing the challenge of how to let them know about us in a pleasant manner. I know these people are bombarded with companies trying to get free PR on a daily basis, so I just try to be as genuine as possible. I truly believe in what we are doing, which helps me tremendously as I weed through the "no's" to get to those amazingly encouraging "yes's".
If you are a young business on a similar path, here are just a few of the ideas that have worked for us:
- find the contact info for editorial at local and national parenting magazines & email them directly informing them of your company and most importantly your product
- email or call your local TV stations letting them know about your up and coming company. try to take an angle, such as work-at-home-mom, young business owner, encouraging other female business owners...something that they can work with for a story
- check out the many opportunites that you have to promote your business through FREE press releases online. These are just a few that I found online:
Hope this helps a bit. I know it can be discouraging, but what it really takes to get the word out there is time - much time spent plugging away at every opportunity you can think of. Because for all of those emails that go out unreplied, it just takes one big break to get those order rolling in!
CELEBRATE SUMMER SALE!!!
For the month of June, RuffleButts will be offering our customers FREE SHIPPING on all orders over $75 and 15% OFF ALL DRESSES! This is just our way of saying thank you for all of your support and welcome to summer!
*Picture to the left is the adorable Anya of Celebrity Baby Blog in her RuffleButts Swiss Dot Sundress!