Friday, February 18, 2011

Fabulous photogs and new products!

In this business, I have been fortunate to work with some fabulously talented photographers. As most of you already know, we have long worked with Amanda Elkins of She continues to blow me away with her talents behind the camera, but just as importantly, we have grown together as moms, business owners, and friends. She is my go-to for our big photo shoots, although sadly she is all the way across the country. So, on occasion, and here recently, I have also had the pleasure of working with a few other photogs a little closer by. I am so excited to not only share their incredible work, but also the fun new products they captured for us.

First up...swimwear!! We couldn't be more excited to share our new 2011 RuffleButt Swimwear Collection. Since we sold out in less than 3 weeks last year and had to re-produce everything, we are bigger and better than ever this year. We have tons of new prints, multiple new styles and we are keeping if fresh all Spring long! The first two to arrive are after many requests for a RuffleButt one-piece style and the ruffled two piece style was so much fun to design, I just couldn't help myself. Hope you enjoy!!

Bela (the adorable model shown in this picture) was a total trooper shooting on the beach in less than ideal weather. Isn't she just too cute in those superstar sunglasses!

So, after many requests, not only have we added the one-piece to our Spring 2011 Collection, but we also now offer all the way up to 4T.

This is one of my favorites so far to design. I went a little crazy with the ruffles, but it is just so fun and frilly, I couldn't help myself! Again offered from 3-6m all the way up to 4T, this suit is just a fun summer wardrobe addition for every little princess.

Next up...Ruffled Dresses galore! As we are receiving in new merchandise everyday, when these fun and ruffled creations arrived to our offices, I thought it would be a fun chance to work with a local SC photographer (Erin Dietrich of that had reached out to me a while back. The dresses first arrived in the satin version for the holidays, but is also soon to arrive in the cotton version for a Spring sunny day. She also has a cutie patootie of her own and was just perfect for some fun shots. She also was able to capture our brand new RuffleButt undies with some creative help from her husband in posing the precious tots, along with our fun new RuffleButts wave Bloomers. Erin did a great job, especially considering that she shot these pics about a week after we experienced some major winter weather here in the Carolinas, so was limited to working indoors.

In our bold black, this is the new satin Ruffle Dress. The body is made of a machine washable (on
delicate preferably) satin, while the ruffles are made of the same organza as you have come to know and love on the RuffleButts Organza Collection. The dress is super fun and actually quite comfy...Aubrey loves to run around in her ruffle dress, pink being her favorite of course!

So, the back story to this pic...let's just say there is a cat being held in the air by hubby to distract two toddlers, which turned into some super cute poses! Good thinking Erin (and hubby)!

These fun new RuffleButt Wave Bloomers were supposed to be a fresh limited edition style for Spring, but with the incredible response, they will likely have a long-term home here at RB!