Gwen Stefani is so cool!

Over the years, RuffleButts and RuggedButts have been spotted on the kiddos of celebrities including Jana Kramer, Jessica Simpson, Ali Landry, Rebecca Romijn, Giuliana Rancic and Jessica Alba, and we are truly honored each and every time! Today, when we spotted Rugged Butts on Apollo (the little cutie that calls Gwen Stefani mom) for the 2nd time this year, we were honestly a bit giddy. Gwen Stefani is just plain cool. We envy her effortlessly perfect looks and I personally dream of pulling off such style. She is an incredible designer, clearly a stellar businesswoman, a talented singer and performer, seems to be a genuinely kind person, and was one of my most memorable concerts of all time! So today, we are excited to share the most recent spotting of Apollo in our Buffalo Plaid Button Down.

It truly never gets old seeing adorable kiddos rock our designs, celebrity or not. Such an honor!

Image and article via Daily Mail.

Celebrating RuffleButts Retailers this Small Business Saturday

Today we celebrate the thousands of small business retailers that are such an important part of the RuffleButts family! There are many paths in life and the path of small business ownership is not for the faint of heart, but without those that choose to take it on, our communities would be much different. Here are a few stats from Entrepreneur.com:

- Almost half of U.S. jobs are held in companies of fewer than 500 employees.
- 54% of U.S. sales happen at small businesses.
- Small business donate 250% more than larger business to nonprofits and community causes.

At RuffleButts, we work with the most amazing boutiques all around the world. These boutiques contribute to their communities, from jobs, to relationships with the neighborhood, to giving back in so many ways. The people that we work with on a daily basis at these stores touch our lives regularly, many of them carrying RuffleButts since the very beginning. So, today we would like to share with you 5 reasons you should shop your local boutiques this Small Business Saturday:

1. Because the owner is likely your neighbor and maybe even your friend. Small business owners are not those Executives working to purchase a 3rd lake house and 10th car. They are your neighbor, working to put their kids through college and pay off their home. Small business owners wear many, many hats, and their work is often never done, but they do their jobs with passion and commitment, dedicated to their business.

2. Because boutique owners, unlike most big box chains, often spend time talking with their customers and discussing their needs. They then find the best brands to carry in their stores to fill these needs. These brands may not be the cheapest options out there, but they are often small businesses themselves and many, many of them create goods of a quality level that far surpass those of the big box retailer...like RuffleButts =)

3. Because local boutiques create local jobs employing local residents. It is likely that your teenager will someday be looking for a part-time job and these local boutiques are the places they will work and grow. I worked in a local dance shop called Not Just Dancewear as a teenager and learned so much about running an apparel store. I also used the money to purchase my 1st car. I will never forget that experience.

4. Because most local boutiques give back to the communities that support their business. As noted above, small businesses donate significantly more to community causes than large business. Many of the boutique owners we work with here at RuffleButts sit on boards of local nonprofits and organize community events for local charities. At RuffleButts, childhood cancer is something near and dear to our hearts. While today, we are talking about local boutiques, RuffleButts is also a small business. We are involved with our local community here in Dallas/Fort Worth, and are currently working with Cook's Children's Hospital to pay it forward and touch as many lives as we possibly can. Like many other entrepreneurs and small business owners, I started RuffleButts with big dreams, but very high up the list of those dreams was using this business to do something bigger than myself. Our customers enable us to pursue that dream daily.

5. Because they care. I can't speak for every single boutique out there, but I can speak for many of the boutiques that are a part of the RuffleButt family. These boutiques care about their customers. They work hard to ensure they stock the best brands and that those brands meet the quality expectations of their customers. They will go above and beyond to ensure a fabulous experience for their customers. When we come out with new styles, our boutiques will select styles based on individual customers, and they often even know them by name. There is something wonderful about buying from someone who knows your name!

With all of the hustle and bustle of Black Friday, today, we celebrate Small Business Saturday and the RuffleButts Retailers that are a part of it. Without them, our dreams would not be possible and your communities would not be the same. We celebrate the small business owners, their determination, commitment, generosity, and love for their communities. To find your local boutique that carries RuffleButts and/or RuggedButts click here. If your local boutique doesn't yet carry the brands, please send us a quick message here and we'll reach out to them. Happy Small Business Saturday!